CRO & E‑Commerce Strategy Lead

Huntington National Bank; Hoover (AL); Hybrid; USD 95,000 - 130,000; Full time

Job summary

Huntington National Bank is seeking an Ecommerce Strategy Manager to drive measurable improvements in website performance, acquisition, and digital conversion through a data-driven CRO program. You will partner with marketing, product, analytics, UX, content, and development to optimize Huntington's digital properties.

This role emphasizes implementing testing roadmaps, leveraging analytics platforms such as Adobe Target, Sitecore Personalize, and SFMC, and ensuring accurate measurement across

Qualifications

• 3+ years of relevant Web content management and design experiences with Adobe Target/Sitecore Personalize/Salesforce Marketing Cloud or similar
• Bachelor's degree required
• Strong understanding of CRO, testing methodologies, and digital analytics

Responsibilities

• Support ongoing optimization of Huntington.com and related digital experiences through a structured CRO program.
• Identify customer experience opportunities using analytics, feedback, and industry best practices.
• Develop and maintain a testing roadmap to increase acquisition, engagement, conversion, and satisfaction.
• Design, execute, and analyze A/B and multivariate tests using optimization tools.
• Collaborate with stakeholders to translate objectives into measurable testing hypotheses.
• Ensure proper tagging, tracking, and measurement for test reporting and insights.

Job description

Huntington National Bank is seeking an Ecommerce Strategy Manager to drive measurable improvements in website performance, acquisition, and digital conversion through a data-driven CRO program. You will partner with marketing, product, analytics, UX, content, and development to optimize Huntington's digital properties.

This role emphasizes implementing testing roadmaps, leveraging analytics platforms such as Adobe Target, Sitecore Personalize, and SFMC, and ensuring accurate measurement across