Digital Optimization & Marketing Tech Lead

Huntington Bank; Hoover (AL); Hybrid; USD 85,000 - 130,000; Full time

Job summary

Huntington National Bank seeks a Manager, Marketing Technology & Enablement to drive a data-driven CRO program across Huntington's digital properties. You will partner with marketing, product, analytics, UX, content, and development teams to improve customer experiences and business outcomes.

The role emphasizes A/B/multivariate testing, tagging/measurement, and content optimization using Adobe Target, Sitecore Personalize, SFMC, and related tools.

Qualifications

• 3+ years of web content management and optimization experience with targeted tools.
• Bachelor's degree required.

Responsibilities

• Drive CRO program across Huntington's digital properties.
• Identify opportunities via web analytics and customer insights.
• Develop and maintain a testing roadmap to boost acquisition and conversions.
• Design and analyze A/B and multivariate tests with relevant tools.
• Collaborate with marketing, product, analytics, UX, content, and development teams.
• Ensure proper tagging and measurement for test reporting.

Skills

CRO program management

Web analytics

Adobe Target

Sitecore Personalize

SFMC

A/B testing

Education

Bachelor's degree

Tools

Adobe Target

Sitecore XM

SFMC

Adobe Analytics

Job description

Huntington National Bank seeks a Manager, Marketing Technology & Enablement to drive a data-driven CRO program across Huntington's digital properties. You will partner with marketing, product, analytics, UX, content, and development teams to improve customer experiences and business outcomes.

The role emphasizes A/B/multivariate testing, tagging/measurement, and content optimization using Adobe Target, Sitecore Personalize, SFMC, and related tools.