E-Commerce CRO Strategy Lead

Huntington National Bank

Akron (OH)

Hybrid

USD 85,000 - 120,000

Full time

3 days ago

Be an early applicant

Get a reply from this employer

Your resume and cover letter, tailored to exactly what they’re hiring for.

Get past ATS filters

Job summary

Huntington National Bank seeks an Ecommerce Strategy Manager to drive measurable improvements in website performance, customer acquisition, and digital conversion through a data-driven CRO program. You will partner with marketing, product, analytics, UX, content, and development teams to optimize experiences across Huntington.com and related digital properties.

The role focuses on prioritizing testing initiatives, designing experiments, and measuring impact using Adobe Target, Sitecore

Qualifications

3+ years of web content management and design experience with optimization tools.
Bachelor's degree required.

Responsibilities

Support CRO program across Huntington.com and related digital experiences.
Identify optimization opportunities using analytics, feedback, and industry best practices.
Develop and maintain a testing roadmap to improve acquisition, engagement, and conversion.
Design and analyze A/B and multivariate tests using Adobe Target/Sitecore Personalize and other tools.
Collaborate with marketing, product, UX, and development teams to implement winning experiences.
Ensure correct tagging, tracking, and measurement frameworks for accurate reporting.
Produce content and landing pages with Sitecore to support testing and acquisition.
Support digital marketing channels including SEO, SEM, email, and social.