Remote Marketing Automation & Lifecycle Specialist

Gannett | USA TODAY NETWORK; Oregon; Hybrid; USD 85,000 - 100,000; Full time

Job summary

USA TODAY Co., Inc. is seeking a technically curious, solutions-oriented marketing automation specialist who works across email, onsite experiences, audiences and activation.

You'll partner with Marketing Operations, MarTech and Analytics to design scalable activation programs and troubleshoot data and platform issues. You’ll build automated journeys, segment audiences, personalise communications and use AI to improve campaigns.

Qualifications

• 3+ years in marketing automation or related technical marketing discipline.
• Experience with enterprise email platforms and customer engagement tools.
• Ability to troubleshoot data issues and translate business needs into technical solutions.
• Strong QA, automation and workflows improvement mindset.
• Bachelor's degree or equivalent experience required.

Responsibilities

• Partner across teams to design scalable activation solutions.
• Build and optimize automated lifecycle programs across channels.
• Support email campaigns and journey execution with segmentation and personalization.
• Identify opportunities to improve targeting, QA and reporting.
• Develop QA and monitoring processes to ensure campaign health.
• Use AI to accelerate production and analysis.

Skills

Marketing automation

CRM platforms

Lifecycle campaigns

Audience segmentation

Data troubleshooting

QA processes

Automation workflows

Learning new tech

Education

Bachelor's degree or equivalent experience

Tools

Salesforce Marketing Cloud

SQL

AMPscript

HTML/CSS/JavaScript

Looker

Tableau

Job description

USA TODAY Co., Inc. is seeking a technically curious, solutions-oriented marketing automation specialist who works across email, onsite experiences, audiences and activation.

You'll partner with Marketing Operations, MarTech and Analytics to design scalable activation programs and troubleshoot data and platform issues. You’ll build automated journeys, segment audiences, personalise communications and use AI to improve campaigns.