MarTech Architect: Salesforce & Lifecycle Campaigns

Los Angeles Film School; Arlington (TX); On-site; USD 95,000 - 140,000; Full time

Job summary

Los Angeles Film School is seeking a Marketing Technology Manager to own and optimize our SFMC stack, including Journey Builder, Automation Studio, Email Studio, and Mobile Studio, while integrating with Salesforce CRM and external tools like Zoom Events and Chili Piper.

You will design automated journeys, segment audiences via SQL data extensions, and partner with Admissions, IT, and Education teams to deliver personalized, data‑driven communications across email, SMS, and push channels.

Qualifications

• 6+ years in marketing automation or lifecycle marketing with hands-on SFMC experience.
• Strong SQL and data-extension management for segmentation and reporting.
• Proven ability to design and optimize multi‑channel journeys and campaigns.
• Certification in SFMC required; additional salesforce certs preferred.
• Excellent collaboration across marketing, admissions, IT, and enrollment teams.

Responsibilities

• Own SFMC platform configuration, health, and roadmap across integrations.
• Design, build, and optimize automated journeys for student lifecycle stages.
• Develop and maintain SQL queries and data extensions for personalization.
• Manage data integrity, deliverability, and compliance across channels.
• Lead governance and training to scale the martech function.

Skills

Salesforce Marketing Cloud

Journey Builder

Automation Studio

Email Studio

Mobile Studio

Contact Builder

SQL

HTML/CSS/AMPscript

Data Extensions

Lifecycle Marketing

A/B Testing

Cross-functional collaboration

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Salesforce Marketing Cloud Certification

Tools

Salesforce Marketing Cloud Connect

Zoom Events

Chili Piper

monday.com

Job description

Los Angeles Film School is seeking a Marketing Technology Manager to own and optimize our SFMC stack, including Journey Builder, Automation Studio, Email Studio, and Mobile Studio, while integrating with Salesforce CRM and external tools like Zoom Events and Chili Piper.

You will design automated journeys, segment audiences via SQL data extensions, and partner with Admissions, IT, and Education teams to deliver personalized, data‑driven communications across email, SMS, and push channels.