Marketing Tech Architect — SFMC & Lifecycle Automation

Los Angeles Film School; Los Angeles (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

The Los Angeles Film School is seeking a Marketing Technology Manager to own and optimize the marketing technology stack, including Salesforce Marketing Cloud and its integration with Salesforce CRM. You will design automated journeys and internal communications, write SQL queries, and guide stakeholders on what's possible.

You will collaborate with Digital Marketing, Admissions, Advising, and IT, set architecture standards, and help grow the martech function.

Qualifications

• Bachelor’s degree in Marketing, Business, or Communications.
• 6+ years in marketing automation or lifecycle marketing.
• Salesforce Marketing Cloud certification is preferred.

Responsibilities

• Own Salesforce Marketing Cloud platform configuration and administration.
• Own integration between SFMC and Salesforce CRM.
• Design and optimize automated student lifecycle journeys across email, SMS, and push.
• Ensure data integrity and reporting across platforms.
• Lead governance and best practices for martech stack.

Skills

SQL

AMPscript

HTML/CSS

Data modeling

Lifecycle marketing

Education

Bachelor’s degree in Marketing/Business/Communications

Tools

Salesforce Marketing Cloud

Salesforce CRM

Zoom Events

Chili Piper

Monday.com

Job description

The Los Angeles Film School is seeking a Marketing Technology Manager to own and optimize the marketing technology stack, including Salesforce Marketing Cloud and its integration with Salesforce CRM. You will design automated journeys and internal communications, write SQL queries, and guide stakeholders on what's possible.

You will collaborate with Digital Marketing, Admissions, Advising, and IT, set architecture standards, and help grow the martech function.