Manager, Marketing Technology & Automation

CEA CAPA Education Abroad; United States; On-site; USD 100,000 - 110,000; Full time

Benefits offered by this job

Wellness & Snacks (In-Office)

Paid holidays & PTO

Health, dental, vision coverage

Team events & community

Job summary

CEA CAPA Education Abroad is seeking a Manager, Marketing Technology & Automation to enable personalized, scalable engagement across the student lifecycle. You will own marketing automation, audience segmentation, customer journeys, and platform administration, coordinating with Growth Marketing and Digital Experience teams.

This role partners with AI initiatives to improve campaign effectiveness, accelerate content production, and drive thoughtful, compliant use of marketing technology across

Qualifications

• Bachelor’s degree in Marketing, Information Systems, Business, Computer Science, or related field.
• 5+ years of experience in marketing automation, CRM, marketing technology, lifecycle marketing operations, or similar.
• Hands-on experience administering and optimizing marketing automation platforms and customer engagement technologies.
• Experience building automated customer journeys, lifecycle campaigns, and personalized communications across channels.
• Strong understanding of customer lifecycle management, lead processes, campaign attribution, and data flows.

Responsibilities

• Design and optimize automated customer journeys across email, SMS, and other channels.
• Develop segmentation frameworks and triggers for lifecycle communications.
• Manage platform administration and Salesforce integrations.
• Monitor automation performance and identify optimization opportunities.
• Coordinate vendor management, renewals, and contracts for marketing tech.

Skills

Marketing automation

Audience segmentation

Lifecycle marketing

Platform administration

Vendor management

Education

Bachelor's degree in Marketing/IS/CS

Tools

Salesforce CRM

Salesforce Marketing Cloud

Marketo

HubSpot

Braze

Iterable

Pardot

Acoustic

Job description

Your Role:

As the Manager, Marketing Technology & Automation, you’ll be responsible for enabling personalized, scalable customer engagement through CEA CAPA's marketing technology ecosystem.

Your Role:

As the Manager, Marketing Technology & Automation, you’ll be responsible for enabling personalized, scalable customer engagement through CEA CAPA's marketing technology ecosystem.

You will own marketing automation, audience segmentation, customer journeys, workflow development, platform administration, and integration between Salesforce and marketing technologies. The role partners closely with Growth Marketing, Digital Experience & Technology teams to ensure timely, relevant, and effective communications throughout the student lifecycle. This role is expected to help responsibly establish AI practices to improve campaign effectiveness, accelerate content production, and scale personalization across the technology stack.

What You’ll Do:

Marketing Automation

• Build and optimize automated customer journeys across email, SMS, chat, and emerging channels
• Design lifecycle workflows supporting lead generation, nurture, enrollment, pre-departure, and retention objectives
• Manage campaign automation and personalization strategies

Audience Segmentation & Personalization

• Develop segmentation frameworks
• Implement behavioral and lifecycle triggers
• Support AI-driven personalization strategies
• Improve targeting precision and customer relevance

Martech Platform Ownership

• Serve as primary administrator for marketing automation platforms
• Ensure integration with Salesforce and other enterprise systems
• Maintain platform documentation, governance, and standards
• Facilitate training & team enablement for key teams that will need to utilize the marketing automation platform.
• Support data quality and compliance requirements
• Serve as primary POC for software vendor and implementationpartners, includingcontract renewals, licensing/utilization management and scopes of work.

Technology Innovation

• Evaluate emerging technologies and vendors
• Identify opportunities to improve engagement effectiveness
• Lead recommendations and implementation of new martech capabilitiese,g.SMS optimization, AI tools, personalization engines etc.

Reporting & Performance

• Monitor automation performance
• Track engagement and journey effectiveness
• Identify optimization opportunities

Salary Range: $100,000-$110,000

What Makes a Great Candidate:

Education & Experience

• Bachelor’s degree in Marketing, Information Systems, Business, Computer Science, or a related field
• 5+ years of experience in marketing automation, CRM, marketing technology, lifecycle marketing operations, or similar

Marketing Automation & Lifecycle Expertise

• Hands-on experience administering and optimizing marketing automation platforms and customer engagement technologies
• Experience building automated customer journeys, lifecycle campaigns, and personalized communications across email, SMS, and other 1:1channels
• Experience designing audience segmentation, trigger-based communications, and personalization strategies
• Strong understanding of customer lifecycle management, lead processes, campaign attribution, and marketing data flows

Platforms & Technical Integration

• Strong experience with Salesforce CRM and integrating marketing platforms with customer data and engagement systems
• Experience evaluating, implementing, and optimizing marketing technology solutions

Analytics & Execution

• Strong analytical and problem-solving skills, with the ability to translate business requirements into scalable technical solutions
• Excellent project and stakeholder management skills

What Sets You Apart:

• Experience with platforms such as Salesforce Marketing Cloud, Marketo, HubSpot, Braze,Iterable, Pardot, Acoustic, or similar (certifications a plus)
• Experience with SMS, mobile engagement, conversational marketing, or AI-enabled engagement tools
• Familiarity with CDPs, personalization engines, customer journey orchestration, or identity resolution solutions
• Experience supporting enrollment, ecommerce, subscription, or high-consideration purchase journeys
• Experience working in complex, multi-brand or multi-product environments

We believe great talent comes in many forms and that there is no one size fits all in hiring. If you feel you may be a great fit for this role but do not check all of the boxes,

Who We Are:

CEA CAPA is a premier provider of transformative international education experiences, committed to empowering students to become thoughtful and thriving leaders through living and learning abroad. With a presence in 62 cities across 22 countries in Europe, Latin America, Asia, and Australia, we offer comprehensive study abroad and career readiness programs that integrate academic excellence and cultural immersion. Our global footprint includes 11 international study centers, and we proudly support over 10,000 students annually in partnership with more than 375 U.S. universities and over 50 international institutions. CEA CAPA is in a dynamic phase of growth and is powered by a global team of nearly 700 professionals who are deeply mission-driven and committed to creating inclusive, supportive and enriching environments that help students grow academically, personally and professionally.

Why You’ll Love CEA CAPA:

• Wellness & Snacks (In-Office):Fresh Fruit Wednesdays, coffee bar, wellness room, and ergonomic workspaces.
• Time Off & Giving Back: 12 paid holidays, generous PTO, and up to 8 hours paid volunteer time—because balance matters.
• Support for Your Whole Life:Comprehensive health, dental, and vision coverage, benefits for domestic partners, paid parental leave, and compassionate time off for life events—because caring for your lovedonesmatters.
• Fun & Community:We encourage team connection and celebration, from office events to informal get-togethers and virtual hangouts—exact activities vary by team.

Our commitment to creating a sense of belonging means we welcome individuals of all abilities, ages, citizenships, educations, ethnicities, family statuses, gender identities, genders, genetic information, languages, marital status, military experiences, political views, pregnancy, races, religions, sexes, sexual orientations, socioeconomic statuses, and work experiences and therefore we encourage applicants from diverse lived experiences to apply.