Senior Manager Salesforce Marketing Cloud Technical Architect

brobstongroup.com - Jobboard; New York (NY); Hybrid; USD 110,000 - 150,000; Full time

Job summary

brobstongroup.com - Jobboard is looking for a Senior Manager, Salesforce Marketing Cloud Technical Architect in New York City. This role will oversee the Salesforce Marketing Cloud platform, lead technical architecture, and deliver personalized campaign execution and real-time data insights.

With a hybrid on-site schedule, you will collaborate with marketing and analytics teams to enhance data hygiene and reduce incidents. The ideal candidate has a strong background in data modeling and API integrations.

Qualifications

• Minimum 7 years of technical architecture experience with at least 5 years focused on Salesforce Marketing Cloud.
• In-depth knowledge of data modeling, segmentation, transformation, audience management, and ETL processes.
• Experience with API integrations, data connectors, middleware, and platform configuration.

Responsibilities

• Design robust Marketing Cloud architecture, data models, automation frameworks, and personalization workflows.
• Lead development of APIs, ETL processes, and middleware to enable reliable data exchange.
• Mentor and train developers, administrators, and marketers.

Skills

Technical architecture

Salesforce Marketing Cloud

Data modeling

API integrations

SQL (BigQuery)

Stakeholder management

Education

Bachelor's degree or equivalent experience

Tools

Looker

Automation Studio

Journey Builder

Job description

Summary

The Senior Manager, Salesforce Marketing Cloud Technical Architect will oversee the Salesforce Marketing Cloud platform and lead technical architecture, integrations, and data design to enable scalable, secure campaign execution and personalization. This role partners with marketing, analytics, and technical teams to reduce incidents, improve data hygiene, and deliver real-time data flows and insights. The position is based in New York City with a hybrid on-site schedule.

Responsibilities

• Design robust Marketing Cloud architecture, data models, automation frameworks, and personalization workflows.
• Define platform configurations, custom development patterns, and integration standards for CRM, web, POS, and analytics systems.
• Lead development of APIs, ETL processes, and middleware to enable reliable, real-time data exchange and maintain data integrity.
• Build and optimize automations using Automation Studio, Journey Builder, and scripting to support personalized campaigns.
• Establish and enforce coding, documentation, and platform best practices to reduce repeat incidents and support ticket volume.
• Mentor and train developers, administrators, and marketers and act as the technical liaison between business stakeholders and engineering teams.
• Support analytics by developing SQL in BigQuery and maintaining Looker dashboards and visualizations.

Requirements

• Minimum 7 years of technical architecture experience with at least 5 years focused on Salesforce Marketing Cloud.
• In-depth knowledge of data modeling, segmentation, transformation, audience management, and ETL processes.
• Experience with API integrations, data connectors, middleware, and platform configuration.
• Proficiency with SQL (BigQuery) and building dashboards in Looker or similar BI tools.
• Working knowledge of Automation Studio, Journey Builder, SFMC scripting; Marketing Cloud Administrator certification preferred.
• Familiarity with data privacy regulations (CCPA, GDPR) and best practices for secure customer data management.
• Strong communication, stakeholder management skills, and a Bachelor's degree or equivalent experience.