Marketing Tech & Analytics Ops Lead (Hybrid)

Liebert Cassidy Whitmore

Los Angeles (CA)

Hybrid

USD 95,000 - 125,000

Full time

14 days+

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Benefits offered by this job

Hybrid Schedule

Health benefits

401(k) Profit Sharing & Match

Performance Based Hours Bonus

Job summary

Liebert Cassidy Whitmore in Los Angeles seeks a Marketing Technology Operations Specialist to support the Marketing & Training Department. You will manage software platforms (website, Liebert Library, CRM, webinar tools), train staff, and track analytics to improve workflows.

Superior ability to translate technical issues for non-technical staff is essential. The role emphasizes practical use of tools by marketing, training, and business development teams, not programming.

Qualifications

Experience administering software platforms (website, CRM, database).
Experience with CRM and/or client databases.
Website content management and SEO/analytics tools preferred.
Experience supporting webinar/event platforms is a plus.
Programming or SQL/database-query experience not required.

Responsibilities

Coordinate department technology systems and documentation.
Administer Liebert Library platform and subscriber base with analytics.
Manage department website, SEO, and analytics; coordinate with web developer.
Oversee CRM and databases; train staff on updates and approvals.
Liaise with vendors on issues, upgrades, and integrations.
Co-coordinate ~12 Practice Group webinars annually; manage registrations and materials.
Support the webinar moderator vendor; train staff and handle MCLE processes.
Provide internal AI tool support and evaluate new tools for workflow improvements.
Monitor digital analytics and newsletter engagement.
Perform miscellaneous duties and special projects.