Hybrid Marketing Tech Specialist: CRM & Web Analytics

Jeffer Mangels & Mitchell LLP; Los Angeles (CA); Hybrid; USD 80,000 - 95,000; Full time

Job summary

Jeffer Mangels & Mitchell LLP is seeking a Marketing Technology Specialist to oversee the Firm's website and DealCloud CRM, driving data-driven marketing initiatives and ensuring a cutting-edge online presence.

You will manage CRM configuration, data governance, reporting, integrations, and user training; optimize website analytics, SEO, and marketing campaigns; collaborate with attorneys and marketing leadership to develop client alerts, blogs, and campaigns; and stay current on emerging

Qualifications

• Minimum 2 years of marketing technology experience required.
• Demonstrable understanding of website analytics, SEO, AI tools, and data management best practices.

Responsibilities

• Oversee CRM system configuration, user access, data governance, reporting, integrations, vendor coordination, and ongoing platform enhancements.
• Lead data-quality initiatives including contact management, deduplication, data remediation, imports, audits, and ongoing maintenance of CRM records and marketing databases.
• Develop and deploy training videos and materials for the CRM system to increase attorney and staff engagement, tracking contacts, interactions, and business development activities.
• Evaluate legal industry website trends and recommend enhancements to keep the Firm’s online presence current and competitive.
• Stay current on evolving technologies, features, and tools, and educate attorneys and marketing professionals on best practices.
• Manage marketing technology components related to events, email campaigns, RSVP tracking, contact segmentation, mailing lists, and campaign performance reporting.
• Track, report on, and assess website data to create actionable business development initiatives.
• Maintain project timelines and respond to attorney requests for marketing tech initiatives.
• Use Excel to sort and upload bulk data into CRM.
• Research and recommend new marketing technologies to enhance business development and branding.
• Collaborate with peers and leadership to develop client alerts, blog posts, social media posts, and other marketing tasks.

Skills

Marketing technology

Website analytics

SEO

AI tools

Data management

Tools

DealCloud CRM

Job description

Jeffer Mangels & Mitchell LLP is seeking a Marketing Technology Specialist to oversee the Firm's website and DealCloud CRM, driving data-driven marketing initiatives and ensuring a cutting-edge online presence.

You will manage CRM configuration, data governance, reporting, integrations, and user training; optimize website analytics, SEO, and marketing campaigns; collaborate with attorneys and marketing leadership to develop client alerts, blogs, and campaigns; and stay current on emerging