Marketing Tech Specialist: Optimize Campaigns & Insights

Legal & General America; Urbana (MD); Hybrid; USD 70,600 - 88,300; Full time

Benefits offered by this job

Competitive benefits package

401K with company match

15 vacation days and 10 sick days

Job summary

Legal & General America is seeking a Marketing Technology Specialist to enhance the efficiency of marketing efforts through strategic technology management. This role will involve integrating various digital marketing tools, supporting campaign execution, and analyzing data insights.

Qualified candidates should have a Bachelor's degree in a related field and experience in marketing technology. This position offers a hybrid work model based in Frederick, Maryland, with a competitive compensation package.

Qualifications

• 2+ years in marketing technology or related role.
• Experience with marketing technology tools.
• Proficiency with HTML, CSS, JavaScript, and APIs.

Responsibilities

• Manage marketing technology platforms to enhance efficiency.
• Support marketing campaigns through technology configuration.
• Analyze marketing data and present insights.

Skills

Digital marketing concepts and platforms

Data analytics

Project management

Communication skills

Education

Bachelor's degree in Marketing, IT, or related field

Tools

Google Analytics

CMSs (Sitefinity, WordPress)

CRMs (Salesforce)

Data visualization tools (Tableau, Power BI)

Job description

Legal & General America is seeking a Marketing Technology Specialist to enhance the efficiency of marketing efforts through strategic technology management. This role will involve integrating various digital marketing tools, supporting campaign execution, and analyzing data insights.

Qualified candidates should have a Bachelor's degree in a related field and experience in marketing technology. This position offers a hybrid work model based in Frederick, Maryland, with a competitive compensation package.