Lifecycle Marketing Operations Lead — Data & Automation

The Training Center; Branchburg Township (NJ); On-site; USD 90,000 - 120,000; Full time

Job summary

The Training Center is seeking a Marketing Operations Manager to lead the growth of our marketing technology stack and data tracking infrastructure. Reporting to the Director of Marketing, this role will drive digital transformation across the organization, building a powerful, centralized marketing engine from the ground up.

The majority of this role centers on lifecycle marketing and automation, owning the lead journey and transforming our marketing operations into personalized, data-driven

Qualifications

• 57 Years of Experience: Proven track record in marketing operations and marketing automation, with demonstrated success in building and executing journeybased strategies.
• Marketing Automation & Workflow Creation: Expertlevel proficiency in automation tools, building workflows from the ground up, automated engagements, and trigger campaigns across the full student journey from prospect to retention.
• Data Integration & Pipeline Management: Expert in building conversion tracking and navigating multiple data sources into one centralized pipeline speaking the same language.
• MultiTouch Attribution & Analytics: Experience implementing multitouch attribution across the marketing mix. Centralizing our data, and creating performance reports into KPIs and ROI.
• Lead Tracking & CRM Systems: Expertise in managing CRM and lead tracking software, ensuring accurate data flow from prospect to retention. Experience onboarding these systems is a plus.
• Bachelor's degree required in related field.

Responsibilities

• Lifecycle Marketing & Lead Tracking: Build and Manage our lead tracking architecture, ensuring full data integrity and visibility from the initial prospect touchpoint to enrollment and retention. Create and deploy automated workflows that maximize each touchpoint down the funnel.
• Journey Mapping & Nurture Workflows: Own the end-to-end lifecycle from prospect to retention, mapping key touchpoints across all of our revenue streams to provide a seamless, personalized experience. Build automated workflows for nurture and retention campaigns, including cross-selling related offerings.
• Data Integration, Segmentation & Personalization: Lead the integration of multiple data sets and streams into one cohesive, centralized system across the entire customer journey. Own our data tracking standards, ensuring tags and journeys are fully optimized, consistent, and scalable across our marketing tech stack.
• Marketing Analytics & Attribution: Centralize our marketing performance data into clear dashboards and reports, create multi-touch attribution reports across our marketing mix, and utilize media mix modeling to improve forecasting and support strategic decision-making.

Skills

Lifecycle Marketing

Marketing Automation

Data Integration

Attribution Analytics

Lead Tracking

CRM Systems

Education

Bachelor's degree

Job description

The Training Center is seeking a Marketing Operations Manager to lead the growth of our marketing technology stack and data tracking infrastructure. Reporting to the Director of Marketing, this role will drive digital transformation across the organization, building a powerful, centralized marketing engine from the ground up.

The majority of this role centers on lifecycle marketing and automation, owning the lead journey and transforming our marketing operations into personalized, data-driven