Marketing Operations & Automation Lead

Clearwater Analytics, Ltd; New York (NY); On-site; USD 95,000 - 120,000; Full time

Job summary

Clearwater Analytics, Ltd in New York is seeking a Marketing Operations Manager to oversee the marketing tech stack and lead lifecycle. The role requires 7+ years of experience in Marketing Operations in a B2B SaaS environment and demands strong analytical skills for optimizing lead management.

The successful candidate will collaborate closely with Sales and Marketing leadership, focusing on system integrations, data governance, and enhancing marketing performance through automated processes.

Qualifications

• 7+ years in Marketing Operations within B2B SaaS or technology environments.
• Experience with marketing automation platforms and CRM systems.
• Strong analytical skills to translate data into insights.

Responsibilities

• Own and manage the marketing tech stack and lead lifecycle.
• Drive system integrations and manage database health.
• Monitor and optimize MQL health and funnel progression.

Skills

Marketing Automation Platforms

CRM Systems

Data Storytelling

Project Management

Tools

Salesforce

Marketo

Job description

Clearwater Analytics, Ltd in New York is seeking a Marketing Operations Manager to oversee the marketing tech stack and lead lifecycle. The role requires 7+ years of experience in Marketing Operations in a B2B SaaS environment and demands strong analytical skills for optimizing lead management.

The successful candidate will collaborate closely with Sales and Marketing leadership, focusing on system integrations, data governance, and enhancing marketing performance through automated processes.