Senior Marketing Analytics & MarTech Lead

curriculumassociates; United States; On-site; USD 110,000 - 170,000; Full time

Job summary

Curriculum Associates seeks a Senior Business Analyst to partner with Marketing and IT, translating process and system needs into clear IT requirements. Focus areas include martech systems, data flows between marketing and CRM/CDP platforms, campaign and lead-management design, and analytics infrastructure.

The ideal candidate brings IT business analysis fundamentals—requirements gathering, systems thinking, SDLC/Agile delivery—plus marketing domain fluency to collaborate credibly with

Qualifications

• Shape and reframe problem statements; challenge assumptions and identify root causes.
• Structure complex, ambiguous business needs into clear, actionable requirements for high-complexity solutions.
• Anticipate downstream technical and business impacts; surface risks before blockers.
• Connect initiative requirements to broader priorities across the organization.

Responsibilities

• Actively shape refinement and sprint planning across multi-team initiatives.
• Hold accountability for requirements quality across full initiative lifecycle.
• Lead UAT coordination across multiple teams and workstreams.
• Drive post-deployment validation and change management; monitor adoption and issues.

Skills

Agile delivery

Stakeholder engagement

Marketing domain fluency

Systems thinking

Mentoring peers

Tools

CRM platforms

CDP platforms

Analytics tools

Job description

Curriculum Associates seeks a Senior Business Analyst to partner with Marketing and IT, translating process and system needs into clear IT requirements. Focus areas include martech systems, data flows between marketing and CRM/CDP platforms, campaign and lead-management design, and analytics infrastructure.

The ideal candidate brings IT business analysis fundamentals—requirements gathering, systems thinking, SDLC/Agile delivery—plus marketing domain fluency to collaborate credibly with