Associate Director, Marketing Systems

MBI Inc.; Norwalk (CT); On-site; USD 125,000 - 170,000; Full time

Job summary

MBI Inc. seeks an Associate Director, Marketing Systems to own and support the systems powering our print marketing operations. You will oversee data accuracy, system reliability, and collaboration with marketing teams to optimize spend and performance.

You will lead a small team, troubleshoot data-driven issues, and partner with internal and external resources to plan system improvements while ensuring continuity during transitions.

Qualifications

• Strong understanding of how data flows through business systems.
• Working knowledge of SQL (reading and writing queries).
• Experience troubleshooting data-driven systems and root-cause analysis.
• Comfort in legacy or highly customized environments.
• Strong communication skills to explain complex topics simply.
• Ability to manage multiple priorities in a fast-paced, reactive environment.
• High level of ownership, follow-through, and reliability.
• Calm, practical approach to problem-solving under pressure.
• Experience leading or mentoring technical team members.

Responsibilities

• Own day-to-day operation of systems supporting marketing campaigns and advertising spend tracking.
• Provide direction and problem-solving support to a small team of programmers supporting related systems (e.g., NetSuite and integrations).
• Respond to and resolve user questions, issues, and requests.
• Investigate data and system issues, identify root causes, and implement solutions.
• Distinguish between user misunderstanding, data issues, and system problems.
• Communicate clearly with both technical and non-technical users.
• Enforce processes and timelines while remaining flexible when business needs require.
• Monitor key processes (mailings, data feeds, reporting outputs) to ensure reliability.
• Ensure data and outputs used for marketing and financial decisions are accurate and trustworthy.
• Maintain clear, business-friendly documentation of how systems work.
• Partner with internal teams and external resources when escalation is needed.
• Support evaluation of potential future system improvements or platform changes.

Skills

Data flow understanding

SQL knowledge

Troubleshooting data-driven systems

Legacy/custom environments

Clear communication

multitasking

Ownership & reliability

Calm problem-solving

Mentoring technical staff

Tools

NetSuite

Job description

MBI is seeking an Associate Director, Marketing Systems to own and support the systems that power our print marketing operations, including customer selection, campaign execution, and tracking of marketing spend and performance.

This is a hands‑on role responsible for keeping a critical, highly used platform running smoothly. You’ll work closely with marketing teams to ensure data is accurate, outputs are reliable, and issues are resolved quickly. You’ll also help guide a small team supporting related systems and integrations.

This role will partner with the current system lead during a transition period to ensure continuity and knowledge transfer.

What You’ll Do

• Own day-to-day operation of systems supporting marketing campaigns and advertising spend tracking
• Provide direction and problem‑solving support to a small team of programmers supporting related systems (e.g., NetSuite and integrations)
• Respond to and resolve user questions, issues, and requests
• Investigate data and system issues, identify root causes, and implement solutions
• Distinguish between user misunderstanding, data issues, and system problems
• Communicate clearly with both technical and non‑technical users
• Enforce processes and timelines while remaining flexible when business needs require
• Monitor key processes (mailings, data feeds, reporting outputs) to ensure reliability
• Ensure data and outputs used for marketing and financial decisions are accurate and trustworthy
• Maintain clear, business-friendly documentation of how systems work
• Partner with internal teams and external resources when escalation is needed
• Support evaluation of potential future system improvements or platform changes

What We’re Looking For

• Strong understanding of how data flows through business systems
• Working knowledge of SQL (ability to read and write queries)
• Experience troubleshooting data‑driven systems and getting to root causes
• Comfort working in legacy or highly customized environments
• Strong communication skills with the ability to explain complex topics simply
• Ability to manage multiple priorities in a fast‑paced, reactive environment
• High level of ownership, follow‑through, and reliability
• Calm, practical approach to problem‑solving under pressure
• Experience leading or mentoring technical team members

Nice to Have

• Experience supporting marketing or direct‑to‑consumer business operations
• Familiarity with segmentation, campaign timing, and list accuracy concepts
• Experience with systems that track marketing spend and performance
• Exposure to system evaluations, upgrades, or platform transitions
• Habit of documenting processes in clear, plain language

Why This Role Matters

This role supports systems that directly drive how we reach customers, how we spend marketing dollars, and how we measure results. Accuracy, reliability, and clear communication are critical to the business.

Overview

MBI has been in business for over 50 years. Our products are marketed through our three operating divisions (1) The Danbury Mint (2) The Easton Press (3) PCS Stamps & Coins. These names are well‑known in the industry for marketing high‑quality products and offering unsurpassed customer service. We attribute much of our success to our commitment to high standards and we strive to make our company a great place for great people to work.

We offer a competitive salary and benefits package, including 401K, profit sharing and year‑end bonus potential. If you like people, like to provide outstanding customer service and thrive on a fast pace, we would like to speak with you.

_________________________________________________

We strive to develop and foster an inclusive workplace that promotes and values diversity. We believe that different ideas, perspectives and backgrounds create a stronger and more creative work environment that delivers better results. Accordingly, MBI provides equal opportunities for employment. We do not tolerate discrimination based on characteristics such as race, color, religious creed, age, sex, gender identity or expression, sexual orientation, marital status, national origin, ancestry, status as a veteran, present or past history of mental disability, intellectual disability, learning disability, or physical disability, including, but not limited to, blindness.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.