Marketing Systems Lead: AI-Driven GTM & MarTech (Hybrid + Equity)

Productboard, Inc.; San Francisco (CA); Hybrid; USD 155,000 - 190,000; Full time

Benefits offered by this job

Online courses budget

Flexible PTO

Commuter benefits

Volunteer day

Fertility benefits

Snacks & catered lunches

Gym membership

Flexible hours & home office

Mental wellness program

Job summary

Productboard is seeking a Marketing Operations Lead to own the marketing tech stack and drive GTM analytics across the revenue org. You will architect integrations, manage lead flow, and optimize campaigns with AI-enabled workflows.

The role blends hands-on operational work with a system-wide architectural view, requiring collaboration with marketing, sales, and product teams. Hybrid work in SF with competitive pay and equity opportunities.

Qualifications

• 4–6 years in Marketing Operations or Revenue Operations.
• Experience orchestrating stack-wide processes across marketing and revenue teams.
• Experience deploying significant new martech solutions.
• Experience building custom integrations and workflows.
• Marketo or HubSpot experience; certifications preferred.
• Experience with PLG motions and product data.
• Knowledge of Salesforce and its integration with marketing tools.
• Strong communication and project management skills.

Responsibilities

• Maintain and own the marketing and revenue tech stack (MAP, CRM, engagement platforms).
• Build infrastructure for GTM engineering to deploy personalized motions quickly.
• Enable stakeholders to scale workflows using AI tools and AI-native solutions.
• Architect integrations and data schemas between marketing platforms, CRM, and product data.
• Oversee campaign execution: creation, lead processing, attribution, and processing.
• Support end-to-end campaign execution: list uploads, segmentation, assets, emails, A/B tests, deployment.

Skills

Marketing Ops

MarTech integrations

Lead processing

Campaign operations

CRM integrations

HubSpot/Marketo

PLG experience

Education

Bachelor's Degree

Tools

Marketo

HubSpot

Goldcast

Zapier

Workato

Sendoso

Outreach

Job description

Productboard is seeking a Marketing Operations Lead to own the marketing tech stack and drive GTM analytics across the revenue org. You will architect integrations, manage lead flow, and optimize campaigns with AI-enabled workflows.

The role blends hands-on operational work with a system-wide architectural view, requiring collaboration with marketing, sales, and product teams. Hybrid work in SF with competitive pay and equity opportunities.