Marketing Operations Lead for AI-Driven GTM

Runlayer; San Francisco (CA); On-site; USD 110,000 - 170,000; Full time

Benefits offered by this job

Competitive salary & equity

Paid time off

Professional development

Top-tier equipment

Health benefits

Customer interaction

Job summary

Runlayer is hiring a Marketing Operations Manager to scale lifecycle, campaigns, attribution, and reporting for a fast-growing marketing and revenue organization. You will own reporting across marketing systems, lead operations for the demand generation team, and the marketing tech stack.

You will build processes from the ground up in a fast-paced, startup environment, partnering with stakeholders and leveraging AI to speed up daily workflows while ensuring accuracy and governance across

Qualifications

• 4+ years in Marketing Operations, GTM Systems, Revenue Operations, Sales Operations, or Growth Operations with hands-on systems-building responsibility.
• Experience in Hubspot for both a CRM & MAP.
• You've built something in Claude Code (or similar) with a live URL you can share.
• Analytical mindset: able to interpret data and translate findings into recommendations.
• Exceptional attention to detail and ability to manage multiple priorities in a fast-paced env.
• Excellent cross-functional communication with senior stakeholders across Marketing, Sales, and Finance.
• Experience leveraging AI to reimagine GTM ops.

Responsibilities

• Own the administration of our CRM (Hubspot) and integration of other tools into it: Default, Lemlist, LinkedIn Sales Nav, Fireflies, etc.
• Build and define process for lead routing and attribution ensuring leads are attributed to the right campaigns, UTMs, and then sent to the right reps
• In partnership with Demand Gen, build and define lead lifecycle, audience segmentation, and email hygiene best practices
• Improve our campaign model in Hubspot so that field marketing and demand generation can demonstrate ROI
• Build and maintain dashboards and reporting cadences covering pipeline generation, channel performance, funnel conversion, and marketing sourced and marketing influenced revenue
• Identify opportunities to automate and redesign workflows as we scale, using better systems design and AI
• Document and enable the rest of the organization to self-serve so we can keep moving fast

Skills

Marketing Operations

Hubspot CRM & MAP

AI in GTM ops

Cross-functional communication

Data analysis

System administration

Tools

Hubspot

Claude Code

Job description

Runlayer is hiring a Marketing Operations Manager to scale lifecycle, campaigns, attribution, and reporting for a fast-growing marketing and revenue organization. You will own reporting across marketing systems, lead operations for the demand generation team, and the marketing tech stack.

You will build processes from the ground up in a fast-paced, startup environment, partnering with stakeholders and leveraging AI to speed up daily workflows while ensuring accuracy and governance across