Senior Marketing Operations Lead: GTM & AI Automation

Brex; Seattle (WA); Hybrid; USD 135,000 - 168,000; Full time

Job summary

Brex is seeking an experienced Senior Marketing Operations Manager to architect and optimize its B2B sales-led GTM engine. You will define systems, processes, and workflows that align Marketing, SDR, Sales, and Partners, driving efficiency through automation and AI-enabled insights.

This hybrid Seattle-based role focuses on scaling demand generation, ABM, and cross-functional collaboration to accelerate revenue while maintaining data governance and robust reporting.

Qualifications

• 4+ years in Marketing Operations supporting B2B sales-led funnels.
• Hands-on experience administering Marketo, Salesforce, and LeanData.
• Deep expertise with lead routing, lead-to-account matching, and data orchestration.
• Proven ability to design automated workflows and scalable cross-system integrations.
• Experience using AI-driven tools to automate tasks and accelerate GTM execution.
• Strong analytical, system design, and documentation skills.
• Ability to collaborate with Sales, SDR, RevOps, and Engineering teams.

Responsibilities

• Own and evolve the GTM systems architecture ensuring key tools work together.
• Design governance and optimization of data orchestration workflows across teams.
• Develop a future-state roadmap for scaling B2B demand generation and ABM.
• Build automated lifecycle processes for lead scoring, enrichment, and handoffs.
• Enhance sales productivity with agentic workflows in Outreach and Salesforce.
• Manage data governance across Salesforce, Marketo, and Segment.
• Create AI-informed dashboards on pipeline, velocity, and campaign impact.
• Partner with RevOps, Sales Systems, and Engineering to streamline processes.
• Support partner motions with automated attribution and co-marketing workflows.

Skills

Marketing operations

Lead routing

Automation workflows

AI-driven tools

Data analytics

Tools

Marketo

Salesforce

LeanData

Zapier

Clay

Segment

Outreach

Job description

Brex is seeking an experienced Senior Marketing Operations Manager to architect and optimize its B2B sales-led GTM engine. You will define systems, processes, and workflows that align Marketing, SDR, Sales, and Partners, driving efficiency through automation and AI-enabled insights.

This hybrid Seattle-based role focuses on scaling demand generation, ABM, and cross-functional collaboration to accelerate revenue while maintaining data governance and robust reporting.