GTM AI & Marketing Ops Manager

Unity Technologies; United States; Remote; USD 116,000 - 220,000; Full time

Benefits offered by this job

Health insurance

Stock ownership

Retirement plan

Vacation days

Parental leave

Wellbeing programs

Training & development

Job summary

Unity Technologies is seeking a Senior GTM Operations Manager to lead the design, deployment, and optimization of agentic AI systems for multiple marketing functions while driving hands-on Marketing and Lead Operations execution. The role requires shipped experience building agents and strong depth in a major marketing automation platform and Salesforce.

Collaboration with Campaign/CMM, Integrated Marketing, or Social teams is essential.

Qualifications

• 4–7 years in Marketing Operations, Lead Operations, RevOps, or Marketing Technology.
• Deep, hands‑on expertise with at least one major marketing automation platform (e.g., Eloqua, Marketo, Pardot)
• Strong, hands‑on Salesforce experience, particularly around lead/contact and campaign objects.
• Demonstrated experience building and deploying AI agents or automations, ideally using Claude Code, Cowork, or a comparable agentic coding tool — with real, shipped examples.
• Prior experience partnering directly with Campaign/CMM, Integrated Marketing, or Social teams.

Responsibilities

• Design, build, and deploy AI agents and automations for other marketing functions using Claude Code, Cowork, or similar tools.
• Partner with stakeholders to scope problems, prototype quickly, and ship agents end to end.
• Execute hands-on marketing operations: lead routing, scoring, campaign ops, data hygiene, reporting.
• Administer and optimize GTM tools (Eloqua, LeanData, Qualified, MadKudu, ZoomInfo, SFDC).
• Maintain knowledge of Eloqua and Salesforce related to lead and campaign objects.
• Document processes and playbooks for agentic systems and MOPS/LOPS workflows.
• Collaborate with IT and Sales Ops on Salesforce-level changes for marketing ops.

Skills

Marketing Ops

Salesforce

AI agents

Agent development

Stakeholder collaboration

Tools

Eloqua

Marketo

Pardot

LeanData

Qualified

Job description

Unity Technologies is seeking a Senior GTM Operations Manager to lead the design, deployment, and optimization of agentic AI systems for multiple marketing functions while driving hands-on Marketing and Lead Operations execution. The role requires shipped experience building agents and strong depth in a major marketing automation platform and Salesforce.

Collaboration with Campaign/CMM, Integrated Marketing, or Social teams is essential.