Marketing Systems Operations Lead

Productboard, Inc.; San Francisco (CA); Hybrid; USD 155,000 - 190,000; Full time

Benefits offered by this job

Online courses budget

Flexible PTO

Commuter benefits

Volunteer day

Fertility benefits

Snacks & catered lunches

Gym membership

Flexible hours & home office

Mental wellness program

Job summary

Productboard is seeking a Marketing Operations Lead to own the marketing tech stack and drive GTM analytics across the revenue org. You will architect integrations, manage lead flow, and optimize campaigns with AI-enabled workflows.

The role blends hands-on operational work with a system-wide architectural view, requiring collaboration with marketing, sales, and product teams. Hybrid work in SF with competitive pay and equity opportunities.

Qualifications

• 4–6 years in Marketing Operations or Revenue Operations.
• Experience orchestrating stack-wide processes across marketing and revenue teams.
• Experience deploying significant new martech solutions.
• Experience building custom integrations and workflows.
• Marketo or HubSpot experience; certifications preferred.
• Experience with PLG motions and product data.
• Knowledge of Salesforce and its integration with marketing tools.
• Strong communication and project management skills.

Responsibilities

• Maintain and own the marketing and revenue tech stack (MAP, CRM, engagement platforms).
• Build infrastructure for GTM engineering to deploy personalized motions quickly.
• Enable stakeholders to scale workflows using AI tools and AI-native solutions.
• Architect integrations and data schemas between marketing platforms, CRM, and product data.
• Oversee campaign execution: creation, lead processing, attribution, and processing.
• Support end-to-end campaign execution: list uploads, segmentation, assets, emails, A/B tests, deployment.

Skills

Marketing Ops

MarTech integrations

Lead processing

Campaign operations

CRM integrations

HubSpot/Marketo

PLG experience

Education

Bachelor's Degree

Tools

Marketo

HubSpot

Goldcast

Zapier

Workato

Sendoso

Outreach

Job description

Productboard is seeking a Marketing Operations Lead. In this role, you will own the marketing technology stack, with significant overlapping responsibility over broader revenue/GTM/analytics technology. You will be the domain expert in the architecture, design, and execution of processes and workflows across the entire marketing and GTM team including lead processing, lead management, campaign operations, systems integrations, and core segmentations.

This is a role for someone who combines the hands-on perspective of day-to-day operational execution with a high-level system's architect understanding of how all our marketing and revenue technologies interact with each other and work together.

Why this matters for your career

The gap between professionals who are building with AI daily and those who are still watching is widening fast. At Productboard, you won't just use AI tools. You will shape the architecture that makes AI agents effective, define the workflows that make them reliable, and build the evaluation systems that make them trustworthy. You will work in an environment where AI first is not a future aspiration. It is the current standard.

Skills you build here

agent native design, multi-model orchestration, eval-driven development, AI-ready codebase architecture, are the skills that will define senior engineering for the next decade.

On a Typical Day, You Will...

• Maintain and own the marketing/revenue operations tech stack, including MAP, customer engagement, event, and other martech platforms.
• Build a robust and organized infrastructure for GTM engineering to rapidly deploy and iterate on hyper-personalized GTM motions.
• Enable marketing stakeholders to simplify and scale their workflows with AI tools. Ambitiously enhance the marketing and GTM tech stack with agentic and AI-native solutions.
• Architect systems integrations and data schemas. Build efficient and reliable data flow between marketing platforms, CRM, and product data.
• Maintain operational excellence in marketing campaign execution, encompassing campaign creation, lead creation, attribution, and processing.
• Support stakeholders with end-to-end campaign execution including list uploads, audience segmentation, asset management, email builds, A/B testing, and deployment

About You

• 4-6 years of experience in Marketing Operations, Marketing Technology, or Revenue Operations
• High-level, stack-wide experience orchestrating multiple processes, platforms, and technologies to support the work of marketing and revenue teams.
• Experience owning the deployment of significant new solutions into a martech stack, either built or bought.
• Experience building custom integrations and workflows beyond turnkey martech solutions.
• Marketing automation platform (Marketo, Hubspot, etc.) experience/certification preferred
• Qualified, Goldcast, Clay, Zapier, Workato, Sendoso, Outreach or comparable tool experience helpful
• Experience with product-led growth (PLG) motions and working with product data preferred
• Working knowledge of CRMs (Salesforce preferred) and their interaction with marketing automation platforms
• Highly detail-oriented with demonstrated skills in project management
• Strong oral and written communication skills
• Ability to build effective relationships, listen, communicate, influence, and collaborate cross-team at all organizational levels
• Highly motivated, collaborative, and team-oriented
• Bachelor's Degree

The expected base pay range for this position in the San Francisco area is $155,000-190,000.

In addition to the base pay, this role is eligible for competitive equity awards and benefits.

Productboard's pay ranges are determined by role, level, and location. Within the range, the successful candidate's starting base pay will be determined based on factors including job-related skills, experience, qualifications, relevant education or training, and market conditions. These ranges may be modified in the future.

You can look forward to the following benefits + More

Competitive Compensation, Stock Options, Company 401k

• Budget for online courses, books, and conferences
• Flexible PTO and paid sick days
• Commuter Benefits
• Volunteer Day for you to help causes close to your heart
• Carrot Fertility Benefits
• Free snacks, drinks, and yummy catered lunches
• Company contribution to gym and wellness memberships
• Flexible working hours and home office. Hybrid Schedule Mon/Tues/Thurs In Office
• Mental Wellness Program to support your well-being and self-care

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