Marketing Systems Engineer: GTM & Lead‑Capture Automation

Remote Genie; Northern (KY); Hybrid; USD 130,000 - 176,000; Full time

Benefits offered by this job

Medical, Vision, Dental

Generous vacation

Parental leave

401(k)

Job summary

Mixpanel is seeking a Marketing Systems Engineer to own the technical layer of the marketing engine and its integrations. You will connect the marketing website to Salesforce, HubSpot, and the broader GTM stack, shaping the technical roadmap with a bias for reliability and speed.

Collaboration with Growth Engineering on shared infra is expected. You will lead frontend work in Framer, drive data quality from lead capture to CRM, and manage multiple workstreams while documenting decisions for

Qualifications

• 2+ years of full‑stack engineering with production systems ownership.
• Experience with Framer or similar component‑based web CMS.
• Deep hands‑on experience across a B2B marketing stack: CRMs, marketing automation, Google Tag Manager, A/B testing tools.
• Experience with reverse ETL tools or data sync platforms (Hightouch, Census, or similar).
• Translates ambiguous, non‑technical requirements into technical plans and ships end‑to‑end.
• Explains technical tradeoffs to non‑technical stakeholders and advocates for engineering perspectives.

Responsibilities

• Own the technical health of the marketing website including page speed, WCAG, GTM, SEO, and third‑party integrations.
• Ensure reliable data flow between marketing site and CRM via GTM stack.
• Own frontend form submission UX and validation; collaborate on backend routing and orchestration.
• Improve reliability of lead capture flow with monitoring and alerting; drive root‑cause analysis with Growth Engineering.
• Own frontend work in Framer and align with design on components and interactions.
• Define the technical roadmap for the surface and write docs for alignment.
• Manage multiple concurrent workstreams and coordinate across teams.
• Identify and reduce technical debt in the marketing stack.

Skills

Full-stack engineering

Production systems ownership

GT M engineering

Problem solving

Non-technical stakeholder comms

Tools

Framer

Google Tag Manager

HubSpot

Salesforce

Qualified

Optimizely

Job description

Mixpanel is seeking a Marketing Systems Engineer to own the technical layer of the marketing engine and its integrations. You will connect the marketing website to Salesforce, HubSpot, and the broader GTM stack, shaping the technical roadmap with a bias for reliability and speed.

Collaboration with Growth Engineering on shared infra is expected. You will lead frontend work in Framer, drive data quality from lead capture to CRM, and manage multiple workstreams while documenting decisions for