GTM Automation Engineer - Marketing & SDR

Fireworks; San Mateo (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

Fireworks is seeking a GTM Engineer to design and operate the marketing tech stack, ensuring HubSpot, Lemlist, Clay, Harmonic, and Zapier work seamlessly with Salesforce to drive pipeline.

You will partner with marketers and SDRs to automate lifecycle, routing, and data governance, reducing manual work and accelerating funnel conversion. Join a fast‑growing AI company shaping GTM operations.

Qualifications

• 3–5 years in Marketing Operations, Engineering, or GTM Ops with real ownership of automation
• Strong, hands‑on HubSpot experience — admin or architect level
• Experience managing a GitHub repo
• Working fluency in Salesforce — understanding lead/contact/campaign objects and MQL routing
• Experience designing SDR operational workflows: sequencing, routing, handoff logic
• Comfortable with scripting, webhooks, or APIs to connect systems and build automation
• Curious about new marketing/GTM tools and AI-driven workflows
• Bonus: SQL literacy for campaign/funnel reporting

Responsibilities

• Design and maintain the architecture of our marketing tech stack, ensuring HubSpot and adjacent tools operate as a cohesive system with Salesforce
• Build and maintain integrations across HubSpot, Lemlist, Clay, Harmonic, and Zapier
• Design lifecycle, nurture, and messaging automations that eliminate manual work and improve conversion at each funnel stage
• Ensure enrichment data, engagement signals, and activity history flow cleanly between marketing and sales systems
• Partner closely with SDRs and marketing leadership to support outbound and campaign workflows
• Design and maintain MQL → SDR → AE routing and handoff logic
• Build and operate campaign infrastructure for demand gen programs (webinars, events, ABM plays) end to end
• Support onboarding and training for SDRs on the tools and automations they run through daily
• Maintain HubSpot as a clean, reliable system of record, in step with Salesforce as the source of truth downstream
• Support the marketing data model, automation, and field governance to ensure consistent data capture
• Build and maintain reporting that provides visibility into funnel performance, campaign impact, and MQL quality

Skills

HubSpot admin

Salesforce admin

APIs & webhooks

Scripting

Data modeling

GTM ops

SQL literacy

GitHub

Tools

HubSpot

Lemlist

Clay

Harmonic

Zapier

Salesforce

GitHub

Job description

Fireworks is seeking a GTM Engineer to design and operate the marketing tech stack, ensuring HubSpot, Lemlist, Clay, Harmonic, and Zapier work seamlessly with Salesforce to drive pipeline.

You will partner with marketers and SDRs to automate lifecycle, routing, and data governance, reducing manual work and accelerating funnel conversion. Join a fast‑growing AI company shaping GTM operations.