Marketing Systems Engineer: GTM & Integrations Lead

Mixpanel, Inc.; Northern, New York (KY, NY); Hybrid; USD 130,000 - 176,000; Full time

Benefits offered by this job

Medical, Vision, and Dental

Generous vacation policy

Enhanced parental leave

401(k) and wellness benefits

Job summary

Mixpanel, Inc. is seeking a Marketing Systems Engineer to own the technical layer of its marketing engine, integrating the website with Salesforce, Customer.io/Hubspot, and the broader GTM stack.

You will set the technical roadmap for this surface and work with marketing to move fast with measurable impact. You will collaborate with Growth Engineering on shared infrastructure, own the front-end form system and Framer implementations, and build monitoring to surface failures before Marketing

Qualifications

• 2+ years of full-stack engineering experience with production systems ownership.
• Experience with Framer or similar component-based web CMS.
• Deep hands-on experience across a B2B marketing stack (CRMs, marketing automation platforms, Google Tag Manager, A/B testing tools).
• Experience with reverse ETL tools or data sync platforms (Hightouch, Census, or similar).
• Takes ambiguous requirements from non-technical stakeholders, scopes them into a technical plan with clear tradeoffs, and ships end to end without oversight.
• Explains technical tradeoffs to non-technical stakeholders and holds a defensible position with engineering partners.

Responsibilities

• Own technical health of Mixpanel marketing website: page speed, WCAG compliance, Google Tag Manager, technical SEO, and third-party integrations including Qualified, Optimizely, and TrustArc.
• Own the integrations between the marketing website and our GTM stack to ensure data flows reliably from lead capture to CRM
• Own the front-end of the website form submission system - form UI, field configuration, and validation across all form types - and collaborate with Growth Engineering on backend routing and the orchestration layer
• Improve reliability of the lead capture flow. Build the monitoring and alerting that surfaces failures before Marketing notices, and drive root cause to resolution across your layers and with Growth Engineering on theirs.
• Own any front-end implementation in Framer, partnering with web design on component structure, build patterns, and custom interactions when needed
• Manage the technical roadmap for this surface: identify the highest-impact work, sequence it against Marketing priorities, and write the documentation that gets alignment before you build
• Run multiple concurrent workstreams, for example an integration build, a blog migration, and an experimentation dependency, and keep all of them on course
• Identify and pay down technical debt in the marketing stack before it compounds, and make the explicit tradeoff calls between shipping speed and long-term durability

Skills

Full-stack engineering

Framer

Marketing stack

Reverse ETL tools

Technical planning

Stakeholder communication

Tools

Google Tag Manager

Salesforce

HubSpot

Customer.io

Job description

Mixpanel, Inc. is seeking a Marketing Systems Engineer to own the technical layer of its marketing engine, integrating the website with Salesforce, Customer.io/Hubspot, and the broader GTM stack.

You will set the technical roadmap for this surface and work with marketing to move fast with measurable impact. You will collaborate with Growth Engineering on shared infrastructure, own the front-end form system and Framer implementations, and build monitoring to surface failures before Marketing