GTM Engineer — Marketing & SDR Automation

Fireworks AI; San Mateo (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

Fireworks AI in San Mateo, CA is seeking a GTM Engineer to design, operate, and continually improve the systems powering our marketing and SDR motion.

You will architect and run the marketing side of our GTM tech stack, ensuring HubSpot, Lemlist, Clay, Harmonic, and Zapier work with Salesforce. Build integrations, automate lifecycle messaging, and partner with marketers and SDRs to drive pipeline.

Qualifications

• 3–5 years in Marketing Operations or GTM Ops with ownership of automation
• Hands-on HubSpot experience – admin or architect level
• Experience managing a GitHub repo
• Fluent in Salesforce – understand lead/contact/campaign objects and MQL routing
• Experience designing SDR operational workflows: sequencing, routing, handoff logic
• Comfortable with scripting, webhooks, or APIs to connect systems and build automation
• Curious about new GTM tools and AI-driven workflows
• Bonus: SQL literacy for campaign/funnel reporting

Responsibilities

• Design and maintain the architecture of the marketing tech stack, ensuring HubSpot and adjacent tools operate as a cohesive system with Salesforce
• Build and maintain integrations across HubSpot, Lemlist, Clay, Harmonic, and Zapier
• Design lifecycle, nurture, and messaging automations that eliminate manual work and improve conversion
• Ensure enrichment data, engagement signals, and history flow between marketing and sales systems
• Partner with SDRs and marketing leadership to support day-to-day outbound and campaign workflows
• Design and maintain MQL -> SDR -> AE routing and handoff logic
• Build and operate campaign infrastructure for demand-gen programs end to end
• Support onboarding and training for SDRs on tools and automations
• Maintain HubSpot as a clean system of record, aligned with Salesforce downstream
• Support marketing data model, automation, and data governance
• Create reports for funnel performance and MQL quality with RevOps GTM Engineering alignment

Skills

Marketing Operations

GTM Ops

Automation

HubSpot Admin

Salesforce

API / Webhooks

Data-driven

SDR workflows

Tools

HubSpot

Lemlist

Clay

Harmonic

Zapier

Salesforce

Job description

Fireworks AI in San Mateo, CA is seeking a GTM Engineer to design, operate, and continually improve the systems powering our marketing and SDR motion.

You will architect and run the marketing side of our GTM tech stack, ensuring HubSpot, Lemlist, Clay, Harmonic, and Zapier work with Salesforce. Build integrations, automate lifecycle messaging, and partner with marketers and SDRs to drive pipeline.