Marketing Strategy & Analytics Lead

salesforce.com, inc.; Seattle (WA); Hybrid; USD 117,000 - 178,000; Full time

Benefits offered by this job

401(k)

Employee stock purchase program

Medical, dental, vision

Mental health support

Paid parental leave

Life and disability insurance

Paid time off

Job summary

Salesforce is seeking a Marketing Operations Lead within Global Marketing Analytics to bridge marketing strategy and technical execution. This hybrid role requires three in-office days per week and focuses on turning business needs into clean, source-of-truth reporting that informs decisions at the highest levels.

You’ll lead cross-functional initiatives, apply marketing analytics to the funnel and campaigns, drive data quality and scalability with product and engineering partners, and mentor

Qualifications

• 5-7 years of experience in an analytical role.
• Proficient in Excel/Google Sheets and Tableau.
• Experience in marketing analytics and KPIs.
• Strong written and oral communication.

Responsibilities

• Lead large cross-functional initiatives independently, shaping analytics roadmap and priorities.
• Apply marketing analytics to funnel and campaign hierarchies to identify data-driven opportunities.
• Drive data quality, efficiency, and scalability with product and engineering teams.
• Translate analytical findings into clear campaign requirements amid conflicting input from stakeholders.
• Propose and execute new projects to address business gaps and improve processes.
• Partner with stakeholders to understand needs and guide data-driven strategy.
• Integrate AI and agent tools into standard workflows and share best practices.
• Mentor junior team members in analytical tools and reporting standards.

Skills

Excel/Google Sheets

Tableau Desktop

Data storytelling

Data analysis

Marketing analytics

Cross-functional collaboration

Written and verbal communication

PRD format

Ambiguity management

Tools

PowerPoint

Job description

Salesforce is seeking a Marketing Operations Lead within Global Marketing Analytics to bridge marketing strategy and technical execution. This hybrid role requires three in-office days per week and focuses on turning business needs into clean, source-of-truth reporting that informs decisions at the highest levels.

You’ll lead cross-functional initiatives, apply marketing analytics to the funnel and campaigns, drive data quality and scalability with product and engineering partners, and mentor