AI-Driven Marketing Strategy Lead

Salesforce; Seattle (WA); Hybrid; USD 117,000 - 178,000; Full time

Job summary

Salesforce is seeking a Marketing Operations Lead within the Global Marketing Analytics Campaign Operations group. The role blends marketing strategy with technical execution, translating business needs into clean, source-of-truth reporting that informs high-level decisions.

This is a hybrid role with three days in office each week. You will drive large-scale initiatives, enhance data quality, and partner with product and engineering teams to deliver actionable insights for Salesforce's

Qualifications

• 5-7 years of experience in an analytical role.
• Proven ability to write PRDs with if-this-then-that logic.
• Proficient in Excel/Google Sheets and Tableau Desktop.
• Strong data exploration and analysis skills.
• Familiar with marketing KPIs and analytics.
• Experience using data storytelling tools like Google Slides or PowerPoint.
• Excellent written and oral communication skills.
• Experience working across cross-functional teams.

Responsibilities

• Lead large-scale cross-functional initiatives independently and shape analytics roadmap.
• Apply marketing analytics to funnel and campaign hierarchies to identify opportunities.
• Improve data quality, efficiency, and scalability with product/engineering partners.
• Translate complex analyses into clear campaign requirements for stakeholders.
• Propose and execute projects to address business gaps and process improvements.
• Collaborate with business stakeholders to understand needs and drive data-driven strategy.
• Integrate AI and agent tools into project workflows and share best practices.
• Mentor junior team members on analytical tools and campaign best practices.

Skills

Analytical experience

Excel/Google Sheets

Tableau/Desktop

Data storytelling

Cross-functional collaboration

Marketing analytics

Job description

Salesforce is seeking a Marketing Operations Lead within the Global Marketing Analytics Campaign Operations group. The role blends marketing strategy with technical execution, translating business needs into clean, source-of-truth reporting that informs high-level decisions.

This is a hybrid role with three days in office each week. You will drive large-scale initiatives, enhance data quality, and partner with product and engineering teams to deliver actionable insights for Salesforce's