Marketing Strategy & Operations Lead — AI-Driven Campaigns

salesforce.com, inc.; Atlanta (GA); Hybrid; USD 117,000 - 178,000; Full time

Job summary

Salesforce is seeking a Marketing Operations Lead within the Global Marketing Analytics team. This hybrid role requires three in-office days per week and focuses on translating business needs into clean, source-of-truth reporting that guides executive decisions.

You will drive cross-functional analytics initiatives, enhance data quality, and embed AI tools into workflows while coaching junior staff. A background in marketing analytics and PRD-style writing is essential.

Qualifications

• 5–7 years of experience in an analytical role.
• Mastery of technical writing in PRD format with precise if-this-then-that logic.
• Proficient in Excel/Google Sheets and Tableau Desktop or similar data viz tool.
• Strong data exploration and analysis skills with actionable insights.
• Experience with marketing analytics and cross-functional collaboration.

Responsibilities

• Lead large cross-functional initiatives independently, shaping analytics roadmap and priorities.
• Apply expert marketing analytics knowledge of the funnel and campaign hierarchies to identify opportunities based on data insights.
• Improve data quality, efficiency, and scalability by partnering with product and engineering teams.
• Synthesize analytical findings into clear campaign requirements for VP+ stakeholders.
• Propose and execute new projects to address business gaps and improve processes.
• Partner with business stakeholders to understand needs and drive data-driven strategy.
• Integrate AI tools into project workflows and share best practices with the team.
• Mentor junior team members on analytical tools and campaign best practices.

Skills

Excel/Google Sheets

Data storytelling

Marketing analytics

Tools

Tableau Desktop

Job description

Salesforce is seeking a Marketing Operations Lead within the Global Marketing Analytics team. This hybrid role requires three in-office days per week and focuses on translating business needs into clean, source-of-truth reporting that guides executive decisions.

You will drive cross-functional analytics initiatives, enhance data quality, and embed AI tools into workflows while coaching junior staff. A background in marketing analytics and PRD-style writing is essential.