Global Marketing Analytics Lead: Strategy, Ops & AI Insights

Salesforce; Illinois; Hybrid; USD 120,000 - 150,000; Full time

Job summary

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. The Marketing Analytics team leads reporting, dashboards, and data science analyses that inform decisions at the highest levels. This hybrid role requires three days in the office each week.

You will join the Global Marketing Analytics team's Campaign Operations group, translating business needs into clean, source-of-truth reporting that shapes strategy and impact.

Qualifications

• 5-7 years of experience in an analytical role.
• Proficient in Excel/Google Sheets and Tableau Desktop or similar data visualization tool.
• Strong data exploration and analysis skills.
• Experience with marketing analytics and KPIs.
• Excellent written and oral communication skills.

Responsibilities

• Lead full, large-scale cross-functional initiatives independently, managing ambiguity and contributing directly to the team's analytics roadmap and priorities.
• Apply expert marketing analytics knowledge of the sales/marketing funnel and campaign hierarchies to identify new opportunities based on data-driven insights.
• Drive major improvements to data quality, efficiency, and scalability by partnering closely with product and engineering teams.
• Synthesize complex analytical findings into clear campaign requirements, including when navigating conflicting input from VP+ stakeholders.
• Propose and execute new projects based on identified business gaps, cover team gaps, and implement process improvements.
• Partner directly with business stakeholders to understand their needs and facilitate cross-functional discussions that influence data-driven strategy.
• Integrate AI and agent tools into standard project workflows to drive measurable efficiency gains, and document and share best practices with the broader team.
• Act as a subject matter expert, coaching and mentoring junior team members on analytical tools, campaign best practices, and communication standards.

Skills

Analytical thinking

Data storytelling

Excellent communication

Time management

Tools

Excel/Google Sheets

Tableau Desktop

Job description

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. The Marketing Analytics team leads reporting, dashboards, and data science analyses that inform decisions at the highest levels. This hybrid role requires three days in the office each week.

You will join the Global Marketing Analytics team's Campaign Operations group, translating business needs into clean, source-of-truth reporting that shapes strategy and impact.