Marketing Operations Lead, Campaigns & Data

Salesforce.com, inc.; San Francisco (CA); Hybrid; MXN 420,000 - 620,000; Full time

Benefits offered by this job

Comprehensive benefits package

Well-being reimbursement

Parental leave

Job summary

Salesforce is seeking a Marketing Operations Senior Analyst to join the Campaign Operations team within Global Marketing Analytics. You will help define data integrity, translate business needs into technical specs, and ensure bug-free launches.

The role sits at the intersection of marketing strategy and technical execution in a fast-paced environment. You will build campaign reporting dimensions, collaborate with Product/Engineering, and own the UAT process to deliver reliable insights across

Qualifications

• 4+ years experience in an analytical role.
• BS/BA degree in marketing, economics, sales, business analytics, or related field.
• Mastery of PRD format and edge-case definition.
• Strong Excel/Google Sheets proficiency.
• Proficient in Tableau or similar visualization tools.
• Experience with marketing KPIs and analytics.
• Excellent written and oral communication.

Responsibilities

• Define data architecture and taxonomy for campaign reporting.
• Translate business needs into PRDs for engineering teams.
• Lead UAT and launch processes for marketing tech deployments.
• Audit campaign lifecycle and optimize release processes.
• Collaborate with Marketing Analytics and Campaign Managers to ensure reporting accuracy.
• Perform root-cause analyses on data issues and coordinate fixes.

Skills

Data architecture

Tableau / data viz

PRD writing

UAT & launches

Excel / Google Sheets

Data storytelling

Cross-functional collaboration

Marketing KPIs

Problem solving

Communication

Education

BS/BA in marketing or related field

Tools

Tableau

Excel

Job description

Salesforce is seeking a Marketing Operations Senior Analyst to join the Campaign Operations team within Global Marketing Analytics. You will help define data integrity, translate business needs into technical specs, and ensure bug-free launches.

The role sits at the intersection of marketing strategy and technical execution in a fast-paced environment. You will build campaign reporting dimensions, collaborate with Product/Engineering, and own the UAT process to deliver reliable insights across