Marketing Operations Lead - Salesforce & Web Analytics

PowerPlan, Inc.; Atlanta (GA); Hybrid; USD 80,000 - 100,000; Full time

Job summary

PowerPlan, Inc. is looking for a Marketing Operations Manager to oversee operational efficiency in marketing programs. This hybrid role involves ensuring seamless data management, website functionality, and effective marketing automation. The ideal candidate will have 3-5 years of experience in a B2B environment, with strong knowledge of Salesforce and Pardot.

In this position, you will lead key initiatives to improve marketing performance and ensure data integrity. The role blends both remote and on-site responsibilities, adapting to flexible work arrangements when feasible.

Qualifications

• 3-5 years of experience in marketing operations or technology in a B2B environment.
• Hands-on expertise with Salesforce and Pardot, including lifecycle management.
• Strong analytical skills to translate data into insights.

Responsibilities

• Ensure operational reliability of marketing programs using Salesforce.
• Manage website operations and enhance conversion performance.
• Oversee marketing automation effectiveness and nurture programs.

Skills

Salesforce expertise

Pardot / Account Engagement competency

WordPress management

Analytical skills

B2B environment experience

Tools

GA4

Job description

PowerPlan, Inc. is looking for a Marketing Operations Manager to oversee operational efficiency in marketing programs. This hybrid role involves ensuring seamless data management, website functionality, and effective marketing automation. The ideal candidate will have 3-5 years of experience in a B2B environment, with strong knowledge of Salesforce and Pardot.

In this position, you will lead key initiatives to improve marketing performance and ensure data integrity. The role blends both remote and on-site responsibilities, adapting to flexible work arrangements when feasible.