Marketing Specialist

Xiting LLC; United States; Remote; USD 70,000 - 100,000; Full time

Job summary

Xiting LLC is seeking a Marketing Specialist to build and lead our US marketing from the ground up, collaborating with the EU team. This fully remote role focuses on crafting campaigns, content, and AI-powered marketing to generate demand and leads in the US market.

You will drive strategy, coordinate events, and adapt to trends while working within a distributed international team and reporting to the marketing leadership. Fluency in English is essential, with Spanish a plus.

Qualifications

• Marketing experience in IT or related industries.
• Strong AI affinity with hands-on use of AI tools for content, automation, or data analysis.
• Familiarity with B2B sales topics (outbound, lead generation) is a plus.
• Excellent communication and self-motivated, results-driven mindset.
• Native-level English required; Spanish is a strong plus.
• Solid understanding of the US market; occasional travel.
• Comfortable working fully remote in a distributed international team.

Responsibilities

• Build and drive the US marketing strategy in close collaboration with our EU-based team.
• Develop and execute marketing campaigns (outbound & inbound) to build brand and generate demand in the US.
• Create content for campaigns, social media, emails, and landing pages.
• Apply AI tools and automation to scale and personalize marketing.
• Coordinate participation in US industry events, including planning and logistics.
• Track the latest marketing trends and optimize approaches based on results.
• Work with Sales to align marketing activities with sales priorities and support pipeline.

Skills

Marketing experience

AI affinity

B2B lead generation

Communication skills

Native English

US market knowledge

Independent, proactive

Tools

AI content tools

Automation tools

Data analysis tools

Job description

As soon as possible – Permanent – Full-time – 100% remote (USA)

650+

Customers Worldwide

2008

Founded

Ready to build our US marketing from the ground up? Here is everything you need to know to start your career with Xiting.

Xiting is a 360° provider of SAP security solutions. Since our founding in 2008, we have supported more than 650 companies worldwide with solutions around SAP authorization management, Identity & Access Management (IAM), and Governance, Risk & Compliance (GRC).

To build out our presence in the US, we’re looking for a highly motivated, AI-driven Marketing Specialist who understands what works in US marketing today. You’ll work closely with our current EU-based marketing team while taking ownership of building our US marketing strategy from the ground up, a chance to grow this market and grow with us as we do.

Jobs

Marketing Specialist

Your Responsibilities

• Build and drive our US marketing strategy, in close collaboration with our EU-based marketing team
• Develop and execute marketing campaigns (outbound & inbound) that build our brand and generate demand and leads in the US market
• Create content for campaigns, social media, emails, and landing pages
• Apply AI tools and new technologies (e.g., AI agents, automation) to scale and personalize our marketing
• Coordinate our participation in industry events across the US, including planning and logistics
• Track the latest marketing trends and technologies, and continuously optimize our approach based on what’s working
• Work closely with the Sales team to keep marketing activities aligned with sales priorities and support a healthy pipeline

What You Bring

• Marketing experience, ideally in IT or a related industry
• Strong AI affinity with hands-on experience (e.g., building AI agents, using AI tools for content, automation, or data analysis)
• Familiarity with B2B sales topics (e.g., outbound, lead generation) is a plus, not a requirement
• Strong communication skills, self-initiative, and a proactive, results-driven way of working
• Perfect, native-level English is a must; Spanish is a strong plus
• Solid understanding of the US market; occasional willingness to travel for trade and internal events
• Comfortable working fully remote as part of a distributed, international team
• Independent, structured, and results-driven way of working

Your Contact

A permanent position in a future-proof industry, with a company that has been securing SAP systems since 2008.

Flexible Working

Work fully remote from your home office and organize your day flexibly, as part of a distributed team.

A professional onboarding and mentoring program helps you get up to speed quickly and confidently.

Performance-based Compensation

Your compensation reflects your performance and the results you achieve.

Flat Hierarchies, International Team

Short decision paths and a collaborative, international team spread across several countries.

Team & Company Events

Regular team and company events to celebrate, exchange ideas and get to know your colleagues.

Training & Development

Ongoing training and development opportunities, so you keep growing with us.

Modern Equipment

Modern work equipment, including a laptop and a mobile phone.