EMEA Marketing Manager

Cresta; United States; Hybrid; USD 120,000 - 170,000; Full time

Benefits offered by this job

Medical insurance

Remote work setup

Wellness stipend

Vacation 20 days

Job summary

Cresta is seeking an experienced EMEA Marketing Manager to build and scale our regional marketing function with a focus on Spain. This is the first dedicated marketing hire in EMEA, reporting to the VP International Marketing, and driving pipeline and brand presence while aligning with global campaigns.

You will collaborate with regional sales leadership in Spain, London, and the UK, and help shape localization, field events, and ABM programs as Cresta expands internationally.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field.
• 5+ years of B2B SaaS marketing experience.
• Proven success leading EMEA or regional marketing programmes.
• Experience operating within a global marketing organisation.
• Strong enterprise field marketing and ABM experience.
• Demonstrated impact on pipeline and revenue growth.
• Ability to balance regional nuance with global brand consistency.
• Excellent cross-functional collaboration skills.
• Strong executive communication and presentation skills.
• Comfortable operating autonomously in high-growth environments.

Responsibilities

• In partnership with the VP of International Marketing, develop and execute the company’s EMEA marketing strategy.
• Translate global campaigns and product launches into regional execution plans.
• Own and deliver the regional marketing plan across events, ABM, digital programmes, executive engagement, and sponsorships.
• Partner with EMEA Sales to drive pipeline creation and acceleration.
• Act as the bridge between EMEA Sales and Global Marketing.
• Provide regional insights to inform global messaging, campaigns, and roadmap decisions.
• Track, measure, and report on marketing contribution to pipeline and revenue.
• Build the foundation for scaling the EMEA marketing team over time.
• Own and execute field marketing in Spain and across the region.
• Collaborate with Product Marketing on localization and local-language materials.
• Build presence in local CX communities by organizing events and speaking opportunities.

Skills

B2B SaaS marketing

EMEA marketing

ABM campaigns

Cross-functional leadership

Executive communication

Education

Bachelor's degree in Marketing or related field

Job description

the company unlocks the true potential of the customer experience, turning every conversation into a competitive advantage. the company’s unified AI platform combines conversational AI agents, real-time human agent augmentation, and comprehensive conversation intelligence to drive revenue and efficiency gains across every channel. The world’s leading companies, including United Airlines, Cox Communications, and Marriott, use the company to power world-class customer experiences every day.

Born from the Stanford AI Lab, the company has raised more than $270 million from the world’s leading investors, including a16z, Greylock, and Sequoia. the company’s leadership includes some of the leading minds in AI today. Our CEO, Ping Wu, founded and led Google's Contact Center AI and Vertex AI platforms before joining the company to build the future of AI-driven customer experiences.

Over the next few years, AI is going to redefine how people all over the world interact with businesses every day. Come build that future at the company.

About the role

We’re looking for a highly strategic and execution-oriented EMEA Marketing Manager to build and scale our regional marketing function, with a strong focus on Spain. Reporting to the VP International Marketing, this individual will be our first dedicated marketing hire in EMEA and will play a critical role in driving pipeline, accelerating deals, and building brand presence across the region — while aligning tightly with the company’s global marketing strategy and campaigns. International expansion is a top priority for the company: after launching GTM hubs in EMEA and APAC last year, we launched in Spain this year. You’ll partner closely with our regional sales leadership in Spain and gain broad exposure well beyond a single market.

Location

London, Remote or based in Spain.

Responsibilities

• In partnership with the VP of International Marketing, develop and execute the company’s EMEA marketing strategy aligned to both regional pipeline and CARR goals and global marketing priorities
• Translate global campaigns and product launches into effective regional execution plans
• Own and deliver the regional marketing plan across field events, ABM, digital programmes, executive engagement, and sponsorships
• Partner closely with EMEA Sales to drive pipeline creation and acceleration
• Act as the primary bridge between EMEA Sales and Global Marketing
• Provide regional insights to inform global messaging, campaigns, and roadmap decisions
• Track, measure, and report on marketing contribution to pipeline and revenue in alignment with global KPIs
• Build the foundation for scaling the EMEA marketing team over time
• Own and execute field marketing in Spain and across the region, including planning and running in-market events
• Partner with our Director of Product Marketing on localization and content so that presentations and materials are accurate in local language
• Build the company’s presence in local CX communities in Spain, the UK and beyond by organizing community events and securing speaking opportunities

Qualifications We Value

• Bachelor’s degree in Marketing, Business Administration, a related technical field or equivalent practical experience
• 5+ years of B2B SaaS marketing experience
• Proven success leading EMEA or regional marketing programmes
• Experience operating within a global marketing organisation
• Strong enterprise field marketing and ABM experience
• Demonstrated impact on pipeline and revenue growth
• Ability to balance regional nuance with global brand consistency
• Excellent cross-functional collaboration skills
• Strong executive communication and presentation skills
• Comfortable operating autonomously in high-growth environments

Preferred Qualifications

• Experience in software categories related to contact centers, customer experience and AI AgentS
• Experience in hyper-growth scale-ups
• Marketing experience in the Spanish market
• Fluency in Spanish

Perks & Benefits

• We offer a comprehensive and people-first benefits package to support you at work and in life:
• Comprehensive medical, dental, and vision coverage with plans to fit you and your family
• Paid parental leave for all new parents welcoming a new child
• Remote work setup budget to help you create a productive home office
• Monthly wellness and communication stipend to keep you connected and balanced
• 20 days of vacation time to promote a healthy work-life blend

Compensation at the company

the company’s approach to compensation is simple: recognize impact, reward excellence, and invest in our people. We offer competitive, location-based pay that reflects the market and what each individual brings to the table.

Final offers are shaped by factors like experience, skills, education, and geography. In addition to base pay, total compensation includes equity and a comprehensive benefits package for you and your family.