Senior Marketing Automation Specialist

Icatalyft; United States; On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

On-site Opportunities in Europe

Fully Remote Roles with Flexible Hours

13th Salary as Bonus

Team-building Activities

International Corporate Events

Global Exposure in Gaming/IT/Sectors

Supportive, Respectful, Dynamic Env.

Career Development Through Continuous学

Job summary

Icatalyft is seeking a Senior Marketing Automation Specialist to design, execute, and scale automated campaigns across global markets. The role blends data-driven strategy with hands-on technical work on platforms like Notion, Make, N8N, HubSpot, and GA4.

You will build multi-channel workflows, perform A/B tests, and drive optimization while ensuring data hygiene and compliance. Remote-first environment with international collaboration and travel as needed.

Qualifications

• Bachelor’s degree in Computer Engineering, Marketing Technology, or related discipline.
• 5–10 years of hands-on experience in marketing automation and workflow orchestration.
• Proficiency in Notion, Make.com, N8N, Zapier, and campaign tools like HubSpot, Clay, Fraser.io, and Marketo.
• Strong grasp of GA4, GSC, Google Ads, UTM tracking, conversion funnels, and performance attribution.
• Experience building dashboards and reports using Notion, Looker Studio, and Google Sheets.
• Adept at managing complex martech integrations and streamlining disconnected systems.
• Excellent communication and stakeholder management skills, especially in cross-functional and global setups.
• Highly organized, proactive, and detail-oriented with strong project management capabilities.
• Prior experience in fast-paced environments like B2B SaaS, gaming, digital agencies, or consulting firms.
• Holds relevant certifications (GA4, Marketo, SFMC, HubSpot, etc.).
• Familiarity with remote collaboration tools like Notion, Slack, and Jira.
• Access to a personal laptop/PC and a high-speed internet connection.
• Comfortable working across global time zones and open to international travel for events or on-site projects.

Responsibilities

• Design, build, and manage complex multi-channel marketing automation workflows using Notion, Make, N8N, Clay, HubSpot etc.
• Integrate social media handles and tools like GA4, Google Ads, GSC, Notion, and CRMs for centralized data analysis and decision-making.
• Automate performance tracking and reporting using Make.com (Integromat), N8N, Clay, or similar platforms.
• Implement lead scoring frameworks, behavior-triggered actions, and lifecycle nurturing flows.
• Plan and execute highly targeted and segmented multichannel marketing campaigns.
• Perform A/B testing and conversion optimization to improve CTR, open rates, and ROI.
• Ensure data hygiene and compliance with data privacy laws (GDPR, CAN-SPAM, etc.).
• Conduct keyword research, competitor analysis, and SEO audits using SEO tools and GA4.
• Automate SEO performance tracking and translate data into actionable insights.
• Create campaign dashboards and visual reports in Notion, or Google Sheets for stakeholders.
• Manage full-cycle marketing for webinars, and virtual events.
• Collaborate with design, content, tech, and sales teams to ensure unified campaign delivery.
• Act as a bridge between technical and non-technical teams to translate business goals into actionable workflows.
• Participate in sprint planning, retrospectives, and stand-ups with globally distributed teams.
• Analyze campaign retrospectives and provide insights for continuous process improvement.
• Train and mentor junior team members or freelancers on workflow setup and best practices.
• Troubleshoot integration issues between tools and collaborate with developers or vendors to resolve them.
• Support attribution modeling and customer journey mapping across various touchpoints.
• Stay updated and be open to learn about latest automation trends, marketing tools like Fraser.io, Clay, Vector, RB2B etc. and their platform capabilities.

Skills

Marketing automation

Workflow orchestration

HubSpot

Notion

Make.com

N8N

GA4

Google Ads

SEO audits

Dashboarding

Education

Bachelor’s degree

Tools

HubSpot

Notion

Make.com

N8N

Zapier

Clay

Fraser.io

GA4

GSC

Looker Studio

Google Sheets

Job description

Job Description

We're hiring a Senior Marketing Automation Specialist to take charge of designing, executing, and scaling automated marketing campaigns across global markets. This role requires someone deeply analytical, highly creative, and technically hands-on with marketing automation platforms, workflow automation tools, and digital campaign orchestration.
This opportunity is ideal for professionals who love building efficient systems, integrating platforms, and optimizing engagement through data. The ideal candidate is a self-starter with a strategic mindset and hands-on expertise in marketing automation. They excel at building data-driven workflows and high-converting campaigns across B2B and B2C funnels. You'll be instrumental in driving scalable, performance-focused marketing initiatives within a remote-first, dynamic, and collaborative environment.

Key Responsibilities

1. Design, build, and manage complex multi-channel marketing automation workflows using Notion, Make, N8N, Clay, HubSpot etc.
2. Integrate social media handles and tools like GA4, Google Ads, GSC, Notion, and CRMs for centralized data analysis and decision-making.
3. Automate performance tracking and reporting using Make.com (Integromat), N8N, Clay, or similar platforms.
4. Implement lead scoring frameworks, behavior-triggered actions, and lifecycle nurturing flows.
5. Plan and execute highly targeted and segmented multichannel marketing campaigns.
6. Perform A/B testing and conversion optimization to improve CTR, open rates, and ROI.
7. Ensure data hygiene and compliance with data privacy laws (GDPR, CAN-SPAM, etc.).
8. Conduct keyword research, competitor analysis, and SEO audits using SEO tools and GA4.
9. Automate SEO performance tracking and translate data into actionable insights.
10. Create campaign dashboards and visual reports in Notion, or Google Sheets for stakeholders.
11. Manage full-cycle marketing for webinars, and virtual events.
12. Collaborate with design, content, tech, and sales teams to ensure unified campaign delivery.
13. Act as a bridge between technical and non-technical teams to translate business goals into actionable workflows.
14. Participate in sprint planning, retrospectives, and stand-ups with globally distributed teams.
15. Analyze campaign retrospectives and provide insights for continuous process improvement.
16. Train and mentor junior team members or freelancers on workflow setup and best practices.
17. Troubleshoot integration issues between tools and collaborate with developers or vendors to resolve them.
18. Support attribution modeling and customer journey mapping across various touchpoints.
19. Stay updated and be open to learn about latest automation trends, marketing tools like Fraser.io, Clay, Vector, RB2B etc. and their platform capabilities.

Preferred Candidate Profile

1. Bachelor’s degree in Computer Engineering, Marketing Technology, or related discipline.
2. 5–10 years of hands-on experience in marketing automation and workflow orchestration.
3. Proficiency in Notion, Make.com, N8N, Zapier, and campaign tools like HubSpot, Clay, Fraser.io, and Marketo.
4. Strong grasp of GA4, GSC, Google Ads, UTM tracking, conversion funnels, and performance attribution.
5. Experience building dashboards and reports using Notion, Looker Studio, and Google Sheets.
6. Adept at managing complex martech integrations and streamlining disconnected systems.
7. Excellent communication and stakeholder management skills, especially in cross-functional and global setups.
8. Highly organized, proactive, and detail-oriented with strong project management capabilities.
9. Prior experience in fast-paced environments like B2B SaaS, gaming, digital agencies, or consulting firms.
10. Holds relevant certifications (GA4, Marketo, SFMC, HubSpot, etc.).
11. Familiarity with remote collaboration tools like Notion, Slack, and Jira.
12. Access to a personal laptop/PC and a high-speed internet connection.
13. Comfortable working across global time zones and open to international travel for events or on-site projects.

Perks and benefits

• On-site Opportunities in Europe
• Fully Remote Roles with Flexible Hours
• 13th Salary as Bonus
• Team-building Activities
• International Corporate Events
• Global Exposure in the Gaming, Entertainment, and IT Sectors
• A Supportive, Respectful, and Dynamic Environment
• Career Development Through Continuous Learning
• Work-life Balance

Please note: This is a fully remote role for an International company. We will give preference to candidates who have their own devices, like a Computer/laptop, and access to good-quality internet.