Senior Marketing Manager – US

Amtivo Group; Grand Rapids (MI); Hybrid; USD 105,000 - 115,000; Full time

Benefits offered by this job

401(k)

Dental insurance

Employee assistance program

Health insurance

Life insurance

Paid time off

Job summary

Amtivo Group is seeking a Senior Marketing Manager for the US to lead marketing execution across the US market, blending strategic thinking with hands-on delivery. You will own campaigns, events, webinars, PR, content and partner marketing to drive pipeline growth and brand awareness, collaborating with global teams and shaping local go-to-market strategies.

The role offers leadership potential as the function grows, requires a strong B2B marketing background, and includes hybrid work from Grand

Qualifications

• Degree-qualified in Marketing or related discipline.
• Significant experience in a B2B marketing role.
• Proven experience delivering multi-channel marketing campaigns across events, webinars, content, PR and social media.
• Experience supporting or leading go-to-market initiatives and product launches.
• Strong stakeholder management and project management skills.
• Excellent written and verbal communication skills.
• Ability to thrive in a fast-paced, evolving business environment.

Responsibilities

• Own US go-to-market planning and marketing contribution to pipeline growth.
• Deliver integrated marketing campaigns to drive new customer acquisition and revenue growth.
• Manage the US events programme, including trade shows, field events and sponsorship activity.
• Develop and execute engaging webinar programmes from concept through to follow-up.
• Collaborate with global teams to align digital marketing initiatives including PPC, SEO and campaign activity.
• Develop thought leadership content and market-focused campaigns for the US audience.
• Adapt and localise global messaging and product marketing materials.
• Manage PR activities, media relationships and executive visibility opportunities.
• Own and manage US social media content and communications.
• Ensure all activity aligns with brand guidelines and positioning.

Skills

B2B marketing

Campaign management

Stakeholder management

Project management

Content marketing

PR & media relations

Social media marketing

Go-to-market experience

Education

Bachelor's degree in Marketing or related field

Tools

HubSpot

Job description

Senior Marketing Manager – US

• Location: Grand Rapids, Michigan / Remote (Eastern Time) with occasional travel
• Reporting to: Head of Strategic Marketing & Revenue Operations and US Leadership
• Salary: $105,000 – $115,000 DOE

About the Role

We're looking for an ambitious and commercially minded Senior Marketing Manager to lead marketing execution across the US market.

This is a hands-on role where you'll own marketing campaigns, events, webinars, PR, content and partner marketing activity, driving pipeline growth and brand awareness across a key region for the business. You'll work closely with global marketing teams while acting as the voice of the US market, helping shape and execute local go-to-market strategies.

This role would suit an experienced B2B marketer who enjoys operating in a fast-paced, high-growth environment and wants the opportunity to make a visible impact while helping build and scale a growing international business. The position also offers future leadership potential as the function expands.

Key Responsibilities

Go-to-Market & Demand Generation

• Own US go-to-market planning and marketing contribution to pipeline growth.
• Deliver integrated marketing campaigns to drive new customer acquisition and revenue growth.
• Manage the US events programme, including trade shows, field events and sponsorship activity.
• Develop and execute engaging webinar programmes from concept through to follow-up.
• Collaborate with global teams to align digital marketing initiatives including PPC, SEO and campaign activity.

Content, Brand & Communications

• Develop thought leadership content and market-focused campaigns for the US audience.
• Adapt and localise global messaging and product marketing materials.
• Manage PR activities, media relationships and executive visibility opportunities.
• Own and manage US social media content and communications.
• Ensure all activity aligns with brand guidelines and positioning.

Market Intelligence & Partnerships

• Monitor competitor activity and market trends, providing insight to sales and leadership teams.
• Lead marketing support for strategic partners and co-marketing initiatives.

Cross-Functional Collaboration

• Partner with Revenue Operations and Sales teams to track campaign performance and pipeline impact.
• Work closely with Product Marketing, Brand and wider marketing functions to execute market strategies.
• Act as the key marketing voice for the US region within the global organisation.

About You

You'll be an experienced B2B marketer who combines strategic thinking with a genuine willingness to execute and deliver results.

Essential

• Degree-qualified in Marketing or a related discipline.
• Significant experience in a B2B marketing role.
• Proven experience delivering multi-channel marketing campaigns across events, webinars, content, PR and social media.
• Experience supporting or leading go-to-market initiatives and product launches.
• Strong stakeholder management and project management skills.
• Excellent written and verbal communication skills.
• Ability to thrive in a fast-paced, evolving business environment.

Desirable

• Experience within a SaaS, technology, private equity-backed, venture-backed, scale-up or high-growth business.
• Exposure to marketing operations platforms such as HubSpot or similar CRM/marketing automation tools.
• Previous people management or team leadership experience.
• Experience working within an international or matrixed organisation.

Why Join Amtivo?

Amtivo is a rapidly growing, private equity-backed certification and compliance business with ambitious international growth plans. As we continue to expand through both acquisition and organic growth, you'll have the opportunity to make a real impact, influence marketing strategy within a key market, and help shape the future of a growing global organisation.

If you're looking for a role where you can combine creativity, commercial thinking and hands-on execution in a high-growth environment, we'd love to hear from you.

Benefits

• 401(k)
• Dental insurance
• Employee assistance program
• Health insurance
• Life insurance
• Paid time off

Please note: Amtivo does not accept unsolicited CVs from external agencies. All recruitment is managed by our internal Talent Team.

At Amtivo, we are dedicated to fostering a diverse, equitable, and inclusive environment where authenticity thrives. We believe that true collaboration stems from valuing every individual’s unique perspective and experience. Our commitment to agility empowers us to adapt and innovate, driving superior performance. Upholding the highest standards of integrity, we strive to create a workplace where everyone feels respected, valued, and inspired to contribute their best.

Amtivo Group is an Equal Opportunities Employer. The organisation provides equal employment opportunities regardless of ethnic origin, gender, nationality, religion, physical ability, sexual orientation, marital status, parental status, or medical history.

Due to the high volume of applications we receive, we are not always able to provide individual feedback. We aim to contact applicants within 14 days if selected for an interview.