Marketing Sciences Leader, Analytics & Insights

Gilead Sciences Inc.; Maryland; In loco; USD 196.000 - 253.000; Tempo pieno

Descrizione del lavoro

Gilead Sciences Inc. seeks an experienced marketing analytics leader to partner with internal stakeholders in defining business questions and measuring media performance. You will design MMM and MTA frameworks, allocate budgets, and drive data-driven decisions across traditional and digital channels.

You will own test-and-learn programs, deliver analytical storytelling to executives, and collaborate with commercial operations, digital teams, and leadership to embed analytics in business strategy.

Competenze

• Strong experience in marketing analytics.
• Experience using data-driven media planning tools.
• MarTech and big data knowledge is preferred in the digital space (DMP, digital identity solution, data clean room, CDP, etc.)
• Knowledge of digital marketing data from various publishers/channels and Adobe clickstream data etc. 3rd party pharmaceutical patients claim data is preferred.

Mansioni

• Strategic insights: Be a strategic partner to internal stakeholders in defining key business questions that align to brand objectives. Based on brand objectives and goals, develop measurement approach to analyze and optimize media performance.
• Measurement framework: Define campaign objectives, KPIs, and performance metrics and work collaboratively with cross-functional teams to develop data collection and reporting frameworks.
• Marketing Mix Modeling (MMM): Design and implement MMM strategies to measure and optimize the effectiveness of marketing spend across traditional and digital channels. Collaborate with marketing leaders to allocate budgets and resources based on data insights.
• Multi-Touch Attribution (MTA): Drive adoption of MTA frameworks to accurately attribute marketing outcomes to different touchpoints in the customer journey. Ensure robust tracking and integration with CRM systems for a holistic view of performance.
• A/B Testing & Experimentation: Develop test and learn strategies across channels and socialize results within the organization. Ensure continuous learning and improvements in marketing strategies based on test outcomes.
• Analytical Storytelling: Be a strategic partner in report creation and presentations to key stakeholders, providing insights into campaign performance and opportunities for optimization. Analyze digital media performance data to identify trends, opportunities, and insights. Develop and present analytical solutions and insights in a compelling manner to ensure stakeholder buy-in and support for data-driven initiatives.
• Collaborate with Stakeholders: Partner closely with a variety of cross-functional stakeholders - including business unit and brand marketing leads, peer functional leads within Commercial Operations, digital, and executive leadership to ensure alignment and integration of analytics into overall business strategies. Manage / own 3rd party measurement partner relationships, develop combined measurement roadmaps to ensure timely delivery.
• Stay Ahead of Industry Trends: Stay up-to-date on industry trends, best practices, analytics tools, and data privacy regulations and emerging technologies in digital media and analytics. Advocate for new technologies and methods that could enhance the company's marketing capabilities.

Conoscenze

Marketing analytics

Data-driven media planning

MarTech

Big data

Statistical analysis

Presentation skills

Leadership

Formazione

BS/BA required

MS/MA or MBA preferred

Strumenti

Adobe Analytics

CRM systems

DMP

CDP

Descrizione del lavoro

Gilead Sciences Inc. seeks an experienced marketing analytics leader to partner with internal stakeholders in defining business questions and measuring media performance. You will design MMM and MTA frameworks, allocate budgets, and drive data-driven decisions across traditional and digital channels.

You will own test-and-learn programs, deliver analytical storytelling to executives, and collaborate with commercial operations, digital teams, and leadership to embed analytics in business strategy.