Senior Marketing Communications Specialist III Senior

Spectraforce Technologies, Inc.; Harmonville (PA); Hybrid; USD 120.000 - 150.000; Vollzeit

Zusammenfassung

Spectraforce Technologies, Inc. in Plymouth Meeting, PA is seeking an Advanced Analytics Manager to lead the Commercial Analytics & Insights team for a 1-year assignment onsite 2-3 times per week.

You will design studies, build MMM, perform segmentation, and deliver data-driven recommendations to marketing, sales, and operations.

The role requires strong communication, collaboration across stakeholders, and experience with healthcare datasets like IQVIA.

Qualifikationen

• Bachelor's degree required in analytics or related field.
• 5+ years analytics experience in pharma/healthcare.
• Experience designing studies (MMM, A/B testing).
• Experience with large datasets and Python/R/SQL.
• Ability to translate complex analyses for non-technical audiences.
• Experience with IQVIA/Symphony healthcare data.

Aufgaben

• Conduct deep-dive analyses on brand performance using healthcare data and promotional activity.
• Develop insights on prescribers, patient access dynamics, and channel performance.
• Design and execute promotional evaluations with experimental methodologies to isolate ROI.
• Lead development of predictive modeling such as HCP targeting and segmentation.
• Collaborate with stakeholders on methodologies and readouts.
• Translate findings into presentations for senior leaders.
• Support quarterly business reviews and annual brand planning.

Kenntnisse

MMM analysis

A/B testing

HCP segmentation

Dynamic targeting

Analytics strategy design

Ausbildung

Bachelor's degree in Analytics, Economics, Statistics, or related discipline

Tools

Python

R

SQL

IQVIA datasets

Symphony datasets

Jobbeschreibung

Advanced Analytics Manager, Commercial Analytics & Insights

Duration: 1 year

Plymouth Meeting, PA 19462

Required to be onsite 2-3 times/week

Qualifications

• Bachelor's degree in Analytics, Economics, Statistics, or related discipline.
• 5+ years of experience in analytics, preferably within pharma, biotech, healthcare, or a data-driven commercial environment.
• Proven experience designing and interpreting studies, including MMM, A/B testing, HCP segmentation, and dynamic targeting.
• Demonstrated experience designing analytics strategies for both HCP and Patient media and promotional tactics
• Experience working with large datasets and tools such as Python, R, or SQL.
• Strong analytical and problem-solving skills with the ability to structure ambiguous questions.
• Ability to communicate complex findings clearly to non-technical audiences.
• Organizational skills and ability to manage multiple workstreams in a fast-paced environment.
• Experience with IQVIA, Symphony or other healthcare datasets.

Responsibilities

We are looking for a highly motivated Advanced Analytic Manager to join our Commercial Analytics & Insights team and directly support one of our U.S. business units. This role will partner closely with Marketing, Sales, Operations, and Business Technology teams to deliver data-driven insights that influence strategy, optimize promotional investments, and guide field execution. The ideal candidate is curious, detail-oriented, comfortable working with large healthcare datasets, and able to translate complex analyses into clear business recommendations.

Key Responsibilities

• Conduct deep-dive analyses on brand performance using medical and pharmacy claims, CRM data, promotional activity data, and other internal/external datasets.
• Develop insights on prescribers, patient access dynamics, and channel performance that inform marketing and sales strategy.
• Design and execute promotional evaluations (digital, field, non-personal, patient), including experimental methodologies (test/control diff-in-diff, impact assessments, matched cohorts) to isolate ROI and channel attribution across digital, field, and non-personal tactics
• Lead development and implementation of predictive modeling initiatives such as HCP targeting and segmentation, call optimization, and field force optimization; partner with sales operations to validate model impact.
• Ability to collaborate with multiple internal and external stakeholders (e.g., analytics team members, brand leads, agencies) on complex methodologies, project prioritization and analytical readouts
• Develop and maintain marketing mix model (MMM) to guide quarterly promotional spend allocation and quantify channel contribution to brand performance
• Translate analytical findings into clear, concise presentations for senior leaders.
• Lead or co-lead quarterly business reviews and annual brand planning sessions, translating analytical findings into strategic recommendations on targeting, spend allocation and field execution
• Measure effectiveness of field force initiatives, sample strategy, and targeting lists.
• Partner with leadership to design measurement frameworks and translate business questions into rigorous analytics roadmaps