Strategic Marketing Analytics Manager, Anti-Infectives

GSK; Durham (NC); On-site; USD 120,000 - 170,000; Full time

Job summary

GSK US is seeking a Business Analytics Manager for the Anti-Infectives Insights & Analytics team to develop and execute commercial analyses for opportunity identification and prioritization. You will work on customer targeting, segmentation, and marketing mix modeling.

Collaborate with CI, Marketing, Sales, Customer Experience, Finance and Technology; translate data into compelling stories to influence decisions and drive performance, including pilots and experiments.

Qualifications

• Bachelor’s degree in a quantitative or business field and 4+ years of analytics experience.
• Experience with analytical tools (Python, SQL) and visualization tools (Power BI, Tableau, Thoughtspot).
• Experience leading analytical workstreams with cross-functional stakeholders.

Responsibilities

• Execute Marketing Analytics within U.S. Pharma Commercial Insights for customer targeting and segmentation, marketing mix modeling, and campaign/program performance analytics.
• Proactively identify opportunities to drive performance by leveraging analytics, communicate insights and data findings, influence decisions.
• Collaborate with CI, Marketing, Sales, Customer Experience, Finance, and Technology teams.
• Create succinct story boards to communicate data learnings influencing business decisions.

Skills

Marketing Analytics

Customer Targeting

Customer Segmentation

Campaign/Program Analytics

Data storytelling

Cross-functional collaboration

Education

Bachelor's degree in Business, Computer Sciences, Mathematics, Engineering, Operations Research, Statistics, Finance/ Economics

MSc in Computer Sciences, Operations Research, Analytics, Statistics, Finance/ Economics or related

Tools

SAS

R

Python

SQL

Thoughtspot

PowerBI

Tableau

Job description

GSK US is seeking a Business Analytics Manager for the Anti-Infectives Insights & Analytics team to develop and execute commercial analyses for opportunity identification and prioritization. You will work on customer targeting, segmentation, and marketing mix modeling.

Collaborate with CI, Marketing, Sales, Customer Experience, Finance and Technology; translate data into compelling stories to influence decisions and drive performance, including pilots and experiments.