Marketing Science Director: Strategy, Measurement & Growth

CMIUS Critical Mass (U.S.) Inc; United States; On-site; USD 150,000 - 165,000; Full time

Job summary

Critical Mass in the United States is seeking a Sr Director, Marketing Science to lead analytics across large media accounts, turning paid media, website and customer data into a clear business direction and marketing decisions.

You will oversee measurement frameworks, dashboards, testing plans, and data activation, while guiding analytics teams and partnering with media, strategy, creative, technology, UX, and account teams to deliver data-informed solutions.

Qualifications

• 10+ years of experience in marketing, analytics, media, digital, consulting, or related field.
• 5+ years of experience leading analytics or measurement teams, including direct people management and career development.
• Experience advising senior clients and executive stakeholders, including presenting recommendations and influencing decisions.
• The ability to turn ambiguous business questions into structured analytical approaches and practical next steps.
• Strong leadership skills, including coaching managers, developing analysts, setting priorities, and creating clarity for teams.

Responsibilities

• Set analytics vision and roadmap across media performance, website analytics, measurement, and activation.
• Lead analytics analysts, including staffing, prioritization, coaching, quality control, career development, and performance management.
• Oversee measurement frameworks, KPIs, dashboards, testing plans, reporting approaches, and performance narratives.
• Translate complex analyses into executive-level narratives that influence client investment decisions.
• Identify opportunities to improve campaign performance, digital experiences, personalization, testing, and customer engagement.

Skills

Marketing analytics leadership

Senior stakeholder management

Data storytelling

Cross-channel measurement

Team coaching

Statistical testing

Tools

Adobe Analytics

Google Analytics

Tableau

Power BI

DV360

CM360

Meta Ads

LinkedIn Ads

Lucid

DoubleVerify

Job description

Critical Mass in the United States is seeking a Sr Director, Marketing Science to lead analytics across large media accounts, turning paid media, website and customer data into a clear business direction and marketing decisions.

You will oversee measurement frameworks, dashboards, testing plans, and data activation, while guiding analytics teams and partnering with media, strategy, creative, technology, UX, and account teams to deliver data-informed solutions.