Senior Manager, Marketing Analytics & Insights

GSK; Durham (CA); Ibrido; USD 120.000 - 160.000; Tempo pieno

Descrizione del lavoro

GSK is seeking an Analytics Manager in the U.S. Pharma Commercial Insights team to develop and execute sophisticated analyses that guide targeting, segmentation, and marketing mix decisions. You will translate complex data into actionable business insights and influence cross-functional partners.

The role emphasizes strategic thinking, data storytelling, and collaboration with sales, marketing, and analytics colleagues to optimize campaigns and pilots for the Anti-Infectives portfolio.

Competenze

• Bachelor’s degree required in a relevant field; strong analytical and business acumen.
• Proficient in Python, SQL and visualization tools to drive insights.
• Experience leading cross-functional analytics projects.

Mansioni

• Execute Marketing Analytics within U.S. Pharma Commercial Insights for targeting and segmentation, marketing mix modeling, and campaign performance analytics.
• Identify opportunities to improve performance; communicate insights and influence decision-making.
• Collaborate with CI, Marketing, Sales, Customer Experience, Finance and Technology teams to drive actions.

Conoscenze

Python

SQL

Power BI

Tableau

Formazione

Bachelor’s degree in Business, Computer Sciences, Mathematics, Engineering, Operations Research, Statistics, Finance/ Economics

Descrizione del lavoro

GSK is seeking an Analytics Manager in the U.S. Pharma Commercial Insights team to develop and execute sophisticated analyses that guide targeting, segmentation, and marketing mix decisions. You will translate complex data into actionable business insights and influence cross-functional partners.

The role emphasizes strategic thinking, data storytelling, and collaboration with sales, marketing, and analytics colleagues to optimize campaigns and pilots for the Anti-Infectives portfolio.