Marketing Manager-Demand Generation and Campaign Management

Kore1; Leesburg (IN); On-site; USD 90,000 - 120,000; Full time

Job summary

Kore1 is looking for a Marketing Manager specializing in Demand Generation and Campaign Management. Ideal candidates will have over 10 years of marketing experience, including 5 years leading teams in the high-growth B2B hardware sector. You will drive integrated marketing programs to enhance brand awareness and demand for products.

The role involves managing annual marketing plans, campaign execution, and assessing effectiveness. Familiarity with Salesforce.com for campaign tracking is essential.

Qualifications

• 10+ years marketing experience, with 5+ years leading demand generation teams.
• Advanced experience in designing programs for distributors and retailers.
• Experience managing a marketing budget.

Responsibilities

• Develop marketing campaign plans aligned to sales objectives.
• Direct campaign development and execution.
• Measure campaign effectiveness focusing on pipeline impact.

Skills

Demand generation

Campaign management

B2B marketing

Salesforce.com

Marketing ROI

Education

Bachelor’s degree

Master’s degree

Job description

Marketing Manager – Demand Generation and Campaign Management

Full-time

Kore1 Technologies, the world leader in recruitment is currently looking to hire a Marketing Manager for our client near Leesburg, IN. We are looking for someone with extensive Demand Generation and Campaign Management experience. Additionally, we are looking for some with extensive hardware experience related to hardware maintenance equipment (Lawn & Yard, Long-handle, pruning, striking & snow tools, wheelbarrows, turf maintenance equipment).

We are seeking a self‑directed, enthusiastic Manager of Demand Generation and Campaign Management who has proven experience managing marketing and corporate communications in the B2B hardware industry. We will rely on you to plan and execute integrated marketing programs that drive awareness and demand for our company and products. As an established provider within the hardware supply channel, we continuously look for ways to drive awareness of our brand and thought leadership with customers and influencers – your role will be vital to helping us to do this with impact, clarity, and consistency.

• Develop annual marketing campaign plan aligned to sales and revenue objectives related to new business development and to growth on existing customers
• Direct national and targeted campaign development, execution and follow up: define target audiences and campaign objectives, identify best media and investments to achieve campaign objectives, report on campaign results
• Optimize use of assets and content within marketing campaigns
• Direct lead qualification and lead nurturing process using external and internal resources
• Measure and report on campaign effectiveness, with a specific focus on pipeline impact
• Annual budgeting and monthly forecasting of marketing spend and resources
• Results orientation – ability to define financial and non-financial campaign objectives and support marketing ROI considerations
• Process driven – ability to design and implement lead to opportunity processes and develop business requirements and service levels to implement and automate these processes
• Collaborative – ability to work across Product and Sales organizations
• Excellent communications skills – ability to articulate marketing direction and results to senior leaders

Background and experience we are looking for:

• 10+ years marketing experience, 5+ years leading demand generation teams for high‑growth B2B marketing
• Advanced experience designing programs that maximize the capabilities of marketing to distributors and retailers
• Advanced knowledge of using Salesforce.com for campaign tracking, performance reporting, and dashboard creation required
• Demonstrated ability to design and execute high‑impact demand generation and cross‑sell programs
• Experience leading marketing teams
• Experience putting together and managing a marketing budget
• Bachelor’s and Master’s degrees from top universities preferred

All your information will be kept confidential according to EEO guidelines.