Marketing Performance & Insights Manager

Gelson's

Santa Fe Springs (CA)

On-site

USD 77,000 - 94,000

Full time

3 days ago

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Benefits offered by this job

401(k)

401(k) matching

Employee assistance program

Flexible spending accounts

Health insurance

Health savings account

Life insurance

Paid time off

Vision insurance

Job summary

Gelson’s Marketing Performance Manager will analyze marketing, customer, sales, promotional, and loyalty data to measure performance and identify opportunities. You’ll monitor KPIs and measurement processes to help optimize marketing effectiveness and inform business decisions.

The role involves collaborating with Marketing, Merchandising, Finance, Operations, Digital, and Loyalty teams, plus vendor partners.

Qualifications

Advanced data analysis of marketing, customer, sales, loyalty data.
Ability to translate analytics into actionable recommendations.
Strong attention to detail and project management.

Responsibilities

Analyze marketing, sales, promotional, customer, and loyalty data to identify trends and opportunities.
Evaluate campaign performance including ROI and engagement.
Prepare post-campaign analyses and communicate findings to stakeholders.
Evaluate customer behavior, acquisition, retention, and lifetime value.
Partner with cross-functional teams to support strategy and planning.
Assist with marketing budget tracking and forecasting with Finance.
Collaborate on reporting processes and automate workflows.
Support internal communications and other marketing initiatives.