Marketing Insights Analyst: Data-Driven Dashboards

GoTo Foods, LLC; Atlanta (GA); On-site; USD 90,000 - 120,000; Full time

Job summary

GoTo Foods, LLC is seeking a Marketing Insights Analyst to advance enterprise marketing measurement. The role supports MMM initiatives, enterprise performance reporting, and dashboard development, acting as a steward of reporting standards and reusable resources across Brand Marketing Analysts and IMC Pods.

The ideal candidate combines strong analytical skills, attention to detail, and project management discipline to drive marketing effectiveness and business growth.

Qualifications

• 3–5 years of experience in analytics, business intelligence, or marketing analytics.
• Experience creating reports, scorecards, dashboards, and data visualizations.
• Experience with large datasets and multiple data sources.
• Experience supporting cross-functional projects and stakeholders.

Responsibilities

• Support MMM implementation and operation with vendor partners.
• Coordinate timelines, deliverables, and data requests across teams.
• Compile and validate marketing, media, customer, and financial data for MMM.
• Maintain project docs, trackers, onboarding materials, and logs.
• Prepare model outputs, summaries, and stakeholder materials.
• Translate MMM learnings into repeatable reporting tools.
• Develop enterprise marketing performance reports and dashboards.
• Monitor KPIs and identify trends, opportunities, risks.
• Support periodic business reviews with analytics and insights.
• Develop standardized reporting templates and definitions.
• Help establish data quality checks and best practices.
• Contribute to future ROI, incrementality, forecasting capabilities.

Skills

Analytical thinking

Critical thinking

Problem solving

Communication

Stakeholder management

Project management

Education

Bachelor's degree in Analytics, Marketing, Business, Economics, Statistics, Mathematics, Data Science

Job description

GoTo Foods, LLC is seeking a Marketing Insights Analyst to advance enterprise marketing measurement. The role supports MMM initiatives, enterprise performance reporting, and dashboard development, acting as a steward of reporting standards and reusable resources across Brand Marketing Analysts and IMC Pods.

The ideal candidate combines strong analytical skills, attention to detail, and project management discipline to drive marketing effectiveness and business growth.