Performance Marketing Analytics Lead

Procter & Gamble; Mason (OH); On-site; USD 85,000 - 122,000; Full time

Job summary

Procter & Gamble in Mason, Ohio seeks a Health Care Performance Marketing Analytics Manager to build and deliver the analytical engine that powers our performance marketing and drive growth across the Health Care portfolio.

You will mine multiple data sources, translate complex results into actionable insights, codify key metrics, and partner with teams to optimize content and conversions for scalable impact.

Qualifications

• Experience using analytics to drive business growth.
• Ability to translate complex results into actionable insights.
• Strong written and verbal communication to influence action.
• Ability to manage multiple priorities and adapt to changing needs.

Responsibilities

• Partner to create capability and systems that accelerate brand growth via performance marketing and TikTok Shop across Health Care brands.
• Mine multiple sources of data, deriving insights, and translating complex results into simple conclusions that empower the business.
• Codify key performance metrics and tracking systems for efficient growth via performance marketing.
• Foster a culture of data-based decision making by analyzing complex data sets to identify channel and consumer insights for brand growth.
• Innovate, test new content and conversion tactics within performance marketing channels to enable scalable impact.

Skills

Tech for business value

Analytics tools

Communication skills

Problem solving

Multitasking

AI & digital capabilities

Job description

Procter & Gamble in Mason, Ohio seeks a Health Care Performance Marketing Analytics Manager to build and deliver the analytical engine that powers our performance marketing and drive growth across the Health Care portfolio.

You will mine multiple data sources, translate complex results into actionable insights, codify key metrics, and partner with teams to optimize content and conversions for scalable impact.