Performance Marketing Lead - Retail & Omnichannel Growth

Beiersdorf Group; Stamford (CT); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Generous PTO policy

Paid Parental Leave

Wellness and Benefits program

Cash Balance Plan

401k match

Hybrid work model

Job summary

Beiersdorf North America is seeking a Performance Marketing Manager to lead strategic planning, budget management, and performance analysis across on-site and off-site retail media with major partners. You will align agency efforts with shopper marketing and commercial plans to maximize ROAS and brand impact.

You will translate business goals into full-funnel media strategies, collaborate with commercial teams, and drive cross-functional initiatives across Sales, Marketing, and Analytics to

Qualifications

• 8+ years of experience in digital media, media planning, or eCommerce marketing.
• Direct, extensive hands-on experience managing large-scale campaigns through AMC or Walmart Connect or a strong equivalent (e.g., Roundel).
• Agency management experience leading a primary client relationship with an external agency.
• Commercial acumen in the CPG/retail space; beauty background preferred.
• Highly analytical mindset with proficiency in Excel and retail media analytics tools.
• Strong cross-functional collaboration across Sales, Marketing and Analytics.
• Excellent verbal and written communication; able to present to senior leadership.
• Experience with identified retailers or major retail media networks is a plus.

Responsibilities

• Develop annual and quarterly retail media strategy with Beiersdorf accounts.
• Integrate media plans with JBPs, product launches, and promotions.
• Lead budget planning, phasing, and reconciliation across accounts.
• Manage agency partnerships and drive performance reviews with KPIs.
• Provide deep-dive performance analyses and translate data into actionable insights.
• Ensure omnichannel alignment from national campaigns to digital shelf.

Skills

8+ years digital media experience

Retail media platform expertise (AMC/W

Tools

Excel

Job description

Beiersdorf North America is seeking a Performance Marketing Manager to lead strategic planning, budget management, and performance analysis across on-site and off-site retail media with major partners. You will align agency efforts with shopper marketing and commercial plans to maximize ROAS and brand impact.

You will translate business goals into full-funnel media strategies, collaborate with commercial teams, and drive cross-functional initiatives across Sales, Marketing, and Analytics to