Marketing Performance Architect — AI-Driven Growth & Analytics

Infor; Atlanta (GA); On-site; USD 110,000 - 140,000; Full time

Job summary

A leading software company based in Atlanta is seeking a Marketing Performance Leader. The role involves overseeing and optimizing the marketing performance function, requiring at least 7 years of experience in Marketing Analytics. Responsibilities include developing the overall marketing performance framework, establishing a team of analysts, and driving AI-powered insights. A background in B2B SaaS and experience with market mix modeling is essential. The company fosters a diverse and inclusive work environment.

Qualifications

• 7+ years of experience in Marketing Analytics, Marketing, or Revenue Operations within B2B SaaS or consulting.
• Proven experience defining and implementing Market Mix Modeling and Multi-Touch Attribution.
• Demonstrated success building analytical frameworks to track marketing efficiency.

Responsibilities

• Oversee and optimize the marketing performance function.
• Develop and execute the Marketing performance framework.
• Establish and develop a team of analysts for marketing reporting.

Skills

Marketing Analytics

Revenue Operations

Predictive Analytics

Market Mix Modeling

Multi-Touch Attribution

Education

Bachelor’s degree in Engineering, Computer Science, Mathematics, Finance, or another quantitative field

Tools

CRM

Marketing Automation Tools

Advanced Analytic Tools

Modern Data Stack Environments

Job description

A leading software company based in Atlanta is seeking a Marketing Performance Leader. The role involves overseeing and optimizing the marketing performance function, requiring at least 7 years of experience in Marketing Analytics. Responsibilities include developing the overall marketing performance framework, establishing a team of analysts, and driving AI-powered insights. A background in B2B SaaS and experience with market mix modeling is essential. The company fosters a diverse and inclusive work environment.