Senior Marketing Analytics Lead — Global Insights

3M Company; Maplewood (MN); On-site; USD 124,000 - 152,000; Full time

Job summary

3M Company is seeking a Senior Marketing Performance Analyst to drive campaign analytics and insights from complex data. Based at the 3M Center in Maplewood, you will collaborate with global teams to define KPIs and deliver data-driven recommendations for marketing effectiveness.

You will bring 5+ years in marketing analytics and strong skills in Power BI, DAX, SQL, Python, and data platforms such as Snowflake, Azure, and AWS, with advanced English.

Qualifications

• Bachelor’s degree or higher (completed and verified prior to start).
• 5+ years of experience in marketing analytics, business analytics, business intelligence, data analysis or performance reporting in various sectors.
• 5+ years of experience generating insights, dashboards and performance reporting from data.
• 5+ years of experience with Power BI.

Responsibilities

• Delivering campaign performance analytics, identifying trends and providing actionable recommendations to improve marketing effectiveness.
• Providing performance input for monthly business reviews, scorecards, KPI tracking and reporting needs.
• Work through complex datasets, business rules, and system structures with IT and stakeholders.
• Partnering with Global Integrated Marketing and cross-functional analytics teams to define KPIs and surface insights.
• Translating business questions into clear, concise insights and deliverables for timely decisions.
• Support reporting consistency, process efficiency and automated insight tools.
• Understand digital marketing data flows across platforms and channels.
• Familiarity with modeling techniques including attribution and marketing mix modeling.

Skills

Power BI

DAX

SQL

Python

Snowflake

Azure

AWS

Adobe Analytics

CDP

Education

Bachelor’s degree or higher in marketing, business, analytics, data science, or related

Tools

Power BI

DAX

SQL

Python

Snowflake

Azure

AWS

Adobe Analytics

CDP

Job description

3M Company is seeking a Senior Marketing Performance Analyst to drive campaign analytics and insights from complex data. Based at the 3M Center in Maplewood, you will collaborate with global teams to define KPIs and deliver data-driven recommendations for marketing effectiveness.

You will bring 5+ years in marketing analytics and strong skills in Power BI, DAX, SQL, Python, and data platforms such as Snowflake, Azure, and AWS, with advanced English.