Senior Marketing Analyst

804 Technology; United States; Remote; USD 120,000 - 160,000; Full time

Job summary

804 Technology Llc is seeking a Senior Marketing Analyst to transform data from Salesforce, Eloqua, Amplitude, and other platforms into actionable insights. You will own analytics models, dashboards, and reports that drive data-driven decisions across performance analytics and insights teams.

The role requires deep expertise in marketing analytics, martech stacks, and end-to-end data science processes, with hands-on work in SQL, Python, Alteryx, and Power BI, in a fast-paced B2B environment.

Qualifications

• Bachelor's degree in Marketing Analytics or related field.
• 15+ years of progressive experience in marketing analytics, data engineering, BI, and marketing operations.
• Hands-on experience with Salesforce CRM, Eloqua, Amplitude, Twilio Segment, Power BI, Amplitude, SQL, and Python.

Responsibilities

• Design and maintain advanced analytics models integrating Salesforce, Eloqua, Amplitude, Twilio Segment, and other platforms.
• Apply B2B marketing strategy and martech knowledge to analytics grounded in business context.
• Provide analytical support to marketing operations, including data quality audits and campaign verification.
• Write and optimize SQL against data warehouses and develop Python scripts for data wrangling and analysis.
• Build Alteryx workflows for data blending and repeatable processes.
• Design and maintain Power BI dashboards delivering KPI tracking and insights.
• Translate findings into clear narratives for stakeholders and cross-functional partners.

Skills

Data modeling

Analytical thinking

Stakeholder communication

Marketing analytics

Education

Bachelor's degree in relevant field

Master's or MBA preferred

Tools

SQL

Python

Alteryx

Power BI

Job description

Senior Marketing Analyst

Performance Analytics & Insights | SW Marketing

Position Summary

The Senior Marketing Analyst is a highly technical, hands-on role responsible for transforming complex data from multiple marketing and sales systems into actionable business insights. This individual serves as a critical resource within the Performance Analytics and Insights team, enabling data-driven decision-making across the SW Marketing organization through advanced analytics, robust data infrastructure, and executive-ready reporting. The role requires deep expertise across the full analytics stack, from raw data extraction and engineering through visualization and strategic insight delivery, combined with strong business acumen, in-depth knowledge of B2B marketing strategy, the marketing technology (martech) stack, Salesforce CRM, and end-to-end sales processes. This role also provides hands-on support to marketing operations, ensuring the operational infrastructure that powers demand generation, lead management, and campaign execution is data-sound and performing as intended.

Essential Functions

Analytics and Data Modeling

Design and maintain advanced analytical and predictive data models integrating data from Salesforce, Eloqua, Amplitude, Twilio Segment, and other marketing and sales platforms. Perform segmentation, attribution, cohort, and funnel analyses.

Marketing and Martech Expertise

Apply deep knowledge of B2B marketing strategy, the full martech stack (Eloqua, Amplitude, Twilio Segment, Twilio Engage, ABM platforms), Salesforce CRM data models, and end-to-end sales processes to ensure all analytical work is grounded in business context.

Marketing Operations Support

Provide analytical and technical support to marketing operations, including data quality audits, lead routing and scoring validation, campaign verification, Eloqua-to-Salesforce sync troubleshooting, and martech tool evaluation.

SQL, Python, and Alteryx

Write and optimize complex SQL against enterprise data warehouses (Snowflake, SDC). Develop Python scripts for data wrangling, automation, and statistical analysis. Build Alteryx workflows for data blending, cleansing, and repeatable data processes.

Business Process Architecture

Analyze, design, and architect end-to-end business processes spanning marketing, marketing operations, and sales. Document current-state and future-state process flows and ensure all processes are instrumented for analytics.

Business Intelligence and Dashboards

Design and maintain complex Power BI dashboards and Amplitude reports delivering KPI tracking, trend analysis, and strategic insights to marketing leadership and cross-functional stakeholders.

Insight Generation and Stakeholder Support

Translate analytical findings into clear narratives and recommendations. Serve as a subject-matter resource to team members and cross-functional partners, responding to ad hoc business questions with timely, accurate analysis.

Education and Experience

Bachelor's degree in Marketing Analytics, Data Science, Statistics, Computer Science, Business Analytics, or a related quantitative field required. An advanced degree (Master's or MBA) in a relevant discipline is strongly preferred. Minimum 15 years of progressive experience in marketing analytics, data engineering, business intelligence, and marketing operations, preferably in a B2B technology environment. Hands-on experience with Salesforce CRM, Eloqua, Alteryx, Twilio Segment, Power BI, Amplitude, SQL, and Python required.