Marketing Ops Specialist — Campaigns, Automation & Data

Ziff Davis; Denver (CO); On-site; USD 60,000 - 75,000; Full time

Benefits offered by this job

Flexible Time Off

Paid holidays

Parental leave

Job summary

Ookla, an Accenture company, is seeking a Marketing Operations Specialist to drive day-to-day execution, data quality, and automation across all marketing channels from our Denver operations. You will manage campaigns, automation workflows, and reporting while partnering with cross-functional teams to scale performance and efficiency.

In this role, you will own audience segmentation, lead management, and data hygiene, and you will support webinars and events.

Qualifications

• 2–4+ years of experience in marketing operations, marketing automation, campaign operations, or a related field.
• Experience with a marketing automation platform such as Salesforce Account Engagement (Pardot), Marketo, HubSpot, or similar
• Experience executing email campaigns and managing marketing databases
• Strong attention to detail and commitment to data quality
• Comfortable working with data, reporting, and spreadsheets
• Strong organizational and project coordination skills
• Ability to manage multiple priorities and deadlines
• Ability to work collaboratively with cross-functional marketing teams
• Strong problem-solving and troubleshooting skills

Responsibilities

• Execute email campaigns and marketing programs across channels
• Build and QA campaigns, forms, landing pages, and related marketing assets
• Execute audience segmentation, list management, and data hygiene processes based on established requirements
• Coordinate campaign timelines, requirements, and operational dependencies
• Provide operational support for webinars, events, and other marketing programs
• Help administer and maintain the marketing automation platform
• Build, maintain, and troubleshoot workflows and automations based on established requirements
• Execute lead management and lead scoring workflows based on established frameworks
• Monitor campaign and data processes and elevate issues as needed
• Support testing and deployment of new marketing technology and capabilities
• Produce and maintain recurring marketing reports and dashboards
• Pull, organize, and validate campaign and program performance data
• Support data quality and consistency across marketing systems
• Support measurement and reporting processes established by Marketing Operations
• Follow and help maintain established operational standards and QA processes
• Document recurring processes and workflows
• Identify manual processes and recurring work that may benefit from automation or improvement
• Support implementation of process improvements and automation initiatives

Skills

Marketing operations

Campaign operations

Data analysis

Attention to detail

Project coordination

Cross-functional collaboration

Time management

Tools

Salesforce Account Engagement (Pardot)

Marketo

HubSpot

Job description

Ookla, an Accenture company, is seeking a Marketing Operations Specialist to drive day-to-day execution, data quality, and automation across all marketing channels from our Denver operations. You will manage campaigns, automation workflows, and reporting while partnering with cross-functional teams to scale performance and efficiency.

In this role, you will own audience segmentation, lead management, and data hygiene, and you will support webinars and events.