Marketing Ops Specialist - Campaigns, Data & Automation

Ziff Davis, Inc.; United States; On-site; USD 60,000 - 75,000; Full time

Job summary

Ookla, an Accenture company, is seeking a Marketing Operations Specialist to handle day-to-day execution and administrative support that enables the marketing organization to run campaigns at scale.

Within established strategies and processes, you will execute campaigns, maintain marketing tech and data, support automation and reporting, and help identify opportunities to improve operational efficiency.

Qualifications

• 2–4+ years in marketing operations or related field.
• Experience with Pardot, Marketo, or HubSpot.
• Experience executing email campaigns and managing marketing databases.
• Strong attention to detail and data quality.
• Ability to manage multiple priorities and deadlines.

Responsibilities

• Execute email campaigns and marketing programs across channels.
• Build and QA campaigns, forms, landing pages, and assets.
• Segment audiences, manage lists, and ensure data hygiene.
• Coordinate campaign timelines and dependencies.
• Provide operational support for webinars and events.
• Administer and maintain marketing automation platform.
• Build, maintain, and troubleshoot workflows.
• Lead management and lead scoring workflows.
• Produce and maintain marketing reports and dashboards.
• Document and improve processes and automation initiatives.

Skills

Marketing operations

Marketing automation

Email campaigns

Data quality

Project coordination

Tools

Salesforce Account Engagement (Pardot)

Marketo

HubSpot

Job description

Ookla, an Accenture company, is seeking a Marketing Operations Specialist to handle day-to-day execution and administrative support that enables the marketing organization to run campaigns at scale.

Within established strategies and processes, you will execute campaigns, maintain marketing tech and data, support automation and reporting, and help identify opportunities to improve operational efficiency.