Marketing Ops Lead: AI-Driven Automation & Data

Jobicy; United States; Remote; USD 100,000 - 150,000; Full time

Benefits offered by this job

Health and dental benefits

401k with company match

Flexible time off

Job summary

Jobicy is seeking a Marketing Operations Manager to own day-to-day marketing systems, processes, and workflows. You will configure, implement, and troubleshoot our tech stack (Pardot, GA4, 6sense, ZoomInfo, Webflow) and collaborate across Marketing, Sales, and Revenue Operations to ensure data reliability and frictionless programs.

The role emphasizes handling AI-powered workflows, data privacy, and tool governance in a fast-paced environment with ambiguity.

Qualifications

• 5+ years hands-on experience in Marketing Operations, Revenue Operations, or Demand Generation in a B2B setting.
• Strong proficiency with Pardot, Salesforce CRM, GA4, 6sense, ZoomInfo, and data hygiene frameworks.
• Experience building and documenting AI-driven marketing workflows and data pipelines.
• Certifications in Salesforce Marketing Cloud or Google Analytics 4 are a plus.

Responsibilities

• Serve as day-to-day administrator for core marketing platforms (Pardot, Webflow, GA4, 6sense, ZoomInfo, DataGroomr).
• Implement Pardot automation rules, lead scoring, and grading frameworks.
• Manage ZoomInfo integration with Pardot and Salesforce; support data imports and data flow.
• Configure GA4 data streams, event tracking, conversions, and attribution reporting.
• Build Pardot assets: forms, rules, templates, and dynamic lists.
• Maintain data import, deduplication, and contact hygiene across systems.
• Evaluate and onboard new marketing tools; document platforms and coordinate with vendors.
• Maintain Salesforce integration across marketing platforms; monitor and resolve Pardot/Salesforce sync errors.
• Enforce lead tracking standards, UTM consistency, source attribution, and full funnel visibility.
• Identify and resolve data quality issues; monitor funnel metrics and cross-functional gaps.
• Own data privacy compliance (GDPR/CCPA) and perform monthly database health checks.
• Support ad hoc lists/segment builds in Salesforce and Pardot.
• Audit tracking implementations, tag configs, and data flows for accuracy.
• Lead AI-powered workflow identification, evaluation, and rollout to improve operations.

Skills

Pardot

Salesforce CRM

GA4

6sense

ZoomInfo

DataGroomr

Lead scoring

Data hygiene

AI-driven workflows

Documentation

Tools

Salesforce Marketing Cloud Account Engagement (Pardot)

Webflow

GA4 Tag Management Systems

CRM/MAP integrations

Job description

Jobicy is seeking a Marketing Operations Manager to own day-to-day marketing systems, processes, and workflows. You will configure, implement, and troubleshoot our tech stack (Pardot, GA4, 6sense, ZoomInfo, Webflow) and collaborate across Marketing, Sales, and Revenue Operations to ensure data reliability and frictionless programs.

The role emphasizes handling AI-powered workflows, data privacy, and tool governance in a fast-paced environment with ambiguity.